Apple’s advertising problems may not be with its ad agency

Apple's new spots, done in house, are beautiful, but generic.

For three decades Apple was the disruptor, the challenger, the instigator. It had an enemy that could be easily defined and portrayed. It had magical new products that delighted us with capabilities we’d never seen before. It had clear brand archetypes –it was the outlaw in its advertising and the magician in its products — both personified by Steve Jobs. And it had a great ad agency.

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Three ways to tell stories with data

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In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. But data offers those of us on the creative and storytelling side of the business just as much opportunity. We can discover, mine and even produce data to help us tell more emotional and convincing narratives.

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