Advice to a first time creative director

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We’ve all heard it. “That’s just not doing it for me.” What kind of feedback is that? Any CD can say that. It’s meaningless. A good CD gives feedback that’s useful. Why exactly isn’t it working? Is there a kernel of a good idea in there? If so, find it. If not, suggest angles and directions so the team knows where to go. Making them play a guessing game is the worst thing a CD can ever do.


Love your Mom, hug your kid, get a burger. Smart idea from McDonald’s.

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In a year that has been filled with way too much hate — racial profiling, rabid politics and domestic abuse — the idea that McDonald’s will let some customers pay with a hug, or a phone call to Mom, or a declaration of love to a teenage son is not only sweet, it’s a dead on meaningful sentiment.


Talent imitates, genius steals. And then it remixes.

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Today creativity is money. Survey after survey declares it is the most sought after management trait. Academic research suggests techniques for getting more creative. The topic dominates conferences from TED to SxSW. Startups now need a designer among the founders. Creativity is no longer relegated to the wings. It’s center stage.


Creativity for the digital age in six minutes

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Creativity is something I think about a lot in a never ending attempt to inspire students who are eager to pursue careers in advertising, public relations and media. But we all know that you learn and improve by doing, not be listening or sitting through a deck. Nevertheless, I gave it a shot for a six minute talk on this all important subject.


Is Apple getting closer to a post-Jobsian voice?

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Apple has always been about empowering and enabling the individual (all the way back to 1984). And, as stated previously, always about being the company that made it possible and easy, compared to the Microsofts and IBMs who made it hard and exclusive.

These spots get back to that somewhat. iPhone users can accomplish amazing things. iPhone users are creative and innovative. iPhone users are improve-the-world-and-their-lives-kinds-of- people.


Orange is the New Black, a perfect brand for user generated images

A submission by Maria Giorgi to Netflix's user generated contest.

Today hashtags, consumer blogs, and network sites make TV a full blown social and community experience. So it’s no surprise that Orange is the New Black has invited fans to create art work for an upcoming campaign.What is surprising is how good and simple some of the entries have been.