I’m Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. That means it’s my job to constantly hack the system in an effort to inspire change and get people to embrace the new technologies, platforms and consumer behaviors necessary to create cool and relevant ideas for clients.
I’m also a copywriter, dad, husband, road cyclist and a board member at Boulder Digital Works and also at Spring Partners, the people who invented the cool Springpad app.
I’m young enough to have kids in grade school. And old enough to have fallen in love with all things media from admiring the print ads in Life magazine back in the 1960s. Somewhere in between then and now I’ve been a newspaper reporter, speech writer, account executive, public relations counsel, copywriter and creative director. I’ve been lucky enough to have helped build a full-service ad agency; worked with dozens of noteworthy brands; launched high-tech and internet start-ups; collaborated with world famous directors, photographers and editors; co-written television commercials with Ellen DeGeneres; presented ideas to Oprah Winfrey (she actually liked them); created award winning websites; launched an emerging social media practice; and incubated thenextgreatgeneration.com.
Best of all, I’ve had the chance to constantly embrace change and try new things. Somehow I’ve survived for 30 years in a business that typically eats its young. Woody Allen was right when he said “Ninety percent of success is just showing up.” Anyway, I’m still here. Who could leave now? The explosion of technology, the changing face of communications, and the opportunity to invent new applications make this the most exciting time ever to be in the marketing business.
