Comments on: You can’t lean back if you want to get ahead

By: iris

iris — Thu, 22 Dec 2011 04:17:10 +0000

we can’t lean back, but we can look back when we get ahead. don’t you think so? just like technology. nowadays tech develop veryfast. many new products come into the market. such as

By: iris

iris — Thu, 22 Dec 2011 02:40:20 +0000

we can’t lean back, but we can look back when we get ahead. don’t you think so? just like technology. nowadays tech develop veryfast. many new products come into the market. such as iPhone Barcode Generator Android Barcode Generator , but those old tech still have their advantages.

By: Who are you and tell me why there is beauty in a social media world… « Beauty in a Social Media World

Fri, 25 Dec 2009 00:13:04 +0000

[...] Great quotation by Edward Boches about why social media matters today: “Consumers are no longer spectators, they’re creators. Individuals whose total resources consist of video cameras and folding tables can create brands. Content distribution that relies on videographers and bloggers is often as effective as media plans that write fat checks to networks and magazines. Creative might be an old-fashioned message, but it’s just as likely to be an experience, an interaction or an application.” [...]

By: Edward Boches & Chris Brogan- Great bloggers for any business/brand « Beauty in a Social Media World

Fri, 11 Dec 2009 17:35:01 +0000

[...] I found most compelling in one of Edward’s blog posts is his idea that we can’t “afford to lean back anymore.” This is the notion that denying the growth and presence of social media is absurd and it can [...]

By: Arafat Kazi

Arafat Kazi — Fri, 04 Dec 2009 22:47:02 +0000

Change is exhilarating. I think that a lot of people hesitate to jump into new sharing/expressive/social technologies because they don’t want to invest a lot of time learning an interface that might not make it big. Instead of looking at possibility, they look at its limitations. But most of us don’t realize that these technologies are created with ease of use being a primary objective! People adopted Gmail not for its advanced features and storage, but for its ease of use.

Another big reason, I think, is kind of related to Brad Noble’s comment. We’re easily satisfied with the adequate. A by-product of that is the fact that we look for big, quantifiable achievements. Simply put, a glossy full-page magazine ad looks more impressive than a Twitter feed.

A third problem is that almost every month, there’s some technological push that makes communication more accessible and more effective. But the technology/communication industries don’t spend as much time thinking about how to properly harness these media. Or if they do, I don’t know of it, and I read a _lot_ of tech blogs.

One of the things I’m really interested in seeing is the first marketing application of Google Wave. We’ve already used it for crowdsourcing (including a manhunt), but no web-tech is legit until someone uses it to sell something. I think it’s going to be awesome, whenever it comes, because it has the power to combine the best of media sharing with real-time collaboration (i.e., the crowd in the cloud, if you feel poetic). Hell, I’d make a Google Wave marketing plan for twenty bucks and a case of Unibroue!

Lastly, thank you for sharing the slideshow. I sent it to my fellow BU ad grads as well as my ad pals in Bangladesh. It’s a very succinct encapsulation of things as they are. Also, it was really good meeting you.

By: Brad Noble

Brad Noble — Fri, 04 Dec 2009 20:19:12 +0000

I like it.

No one has made it. There are only those who are making it, and those who are not.

The illusion of comfort is the state in which someone thinks he has made it, and decides it’s high time to stop making it.

Change overtakes those of us who go this way.

Keep making it.
.-= Brad Noble´s last blog ..bradnoble: all this talk of food and toilets reminds me of the time my mom tried to flush a hoagie and instead flooded the ladies’ room at her office. =-.

By: edward boches

edward boches — Fri, 04 Dec 2009 19:47:31 +0000

I think it’s called “the illusion of comfort.” My quote. Waddaya think?

By: Brad Noble

Brad Noble — Fri, 04 Dec 2009 17:26:32 +0000

It will arrive because it always has arrived. As I’m sure Googled is articulating, it’s already here.

It always was.

Change is the constant.

So, none of should be amazed by it. What’s amazing is our ignorance of it. Or is it denial? Ignorance seems too forgiving.

By: edward boches

edward boches — Fri, 04 Dec 2009 16:42:03 +0000

Brad:
I’m reading Ken Auletta’s Googled. In hindsight the resistance of the media companies represents some of the worst decision making in the history of business. It was only nine years ago. Yet many are still reluctant to “lean in” to change, to anticipate its ramifications, to believe that it will really arrive with its unforgiving fierceness. But it will. I’m rooting for it to show up with all its disruption as soon as possible. Way more fun that way.

By: edward boches

edward boches — Fri, 04 Dec 2009 16:36:42 +0000

It’s funny, but ad people who are too cool and pride themselves on having all the answers are sometimes reticent to be the newbie. But it ain’t that hard. And I know of some people who have made the leap. One person getting $30,000 a year for just one free-lance gig tweeting on behalf of a company. Probably takes up 15 percent of her time. Good, smart ad folks who know how to think, write, engage, operate a video camera, edit and learn can turn this stuff into opportunities. Plus as problem solvers they should be able to get by without an instruction manual.