The plan was to have a discussion about the value of Twitter. Twitter 24. Hashtag TW24. Twenty four minutes, six minutes for each of four topics: Twitter as a way to expand your tribe; Twitter as a means of discovering new and interesting content; Twitter as a marketing medium for brands; Twitter as a crowdsourcing tool.
But while Twitter is good for all of the aforementioned, it’s not the best tool for a chat. At least that’s the conclusion of Beancasts’s Bob Knorpp, and AdWeek’s Brian Morrissey, both of whom attempted to participate, and of participant Ben Kunz, who deemed #tw24 an outright failure.
However, what’s interesting, is that even though the intended debate among four, turned into something between chaos and confusion, the exercise did, in fact, prove the initial hypothesis.
I expanded my tribe, meeting the vocal and opinionated Tish Gier.
Not to mention Anthony Kalamut, a professor at Seneca College, whom I’ll be hitting up for writers who may want to contribute to The Next Great Generation.
From the stream of comments offered by passersby I discovered new content in the form of an aggregator of B2B blogs just as I’m in the middle of advising a new client on creating their own.
Ben Kunz used the experiment to market his own brand a little bit, turning the “failed” experiment into a post that was subsequently discovered by others.
And finally, this piece was essentially crowdsourced from the comments in the stream recorded on search.twitter.com.
Some of my favorite comments:
And so, in conclusion,
edwardboches: to those who *tried* to follow #tw24, thanks. we had good intentions 2 do quick 24 min/4 part chat. we won’t give up, we’ll just get better