At Mullen, we’ve learned that one of the simplest ways to get your company to behave more socially, to think about creating on all of the new platforms and to generate experimental ideas for clients, who are always interested in what they should do or try or play with in the increasingly cluttered sandbox of apps and gadgets and APIs, is to simply play with everything yourself.
Take whatever interests you and share it with your peers and colleagues. At Mullen, we’ve done that with Twitter and WordPress and Posterous and Quora (fail) and most recently Instagram, the photo sharing social platform that everyone seems to love. People may still forget to use our hashtag, #mullenunbound, but we’re making progress. Ideally our photo collection will become a great visual story about the agency, its people, and what it feels like to work here. Perhaps it will even become a lure for both new employees and clients.
As far as the latter goes, we haven’t done anything really incredible with Instagram yet other than introduce our partners to the platform, suggest ways they can invite customer participation, and simply share content themselves. But we’re working on it, getting lots of people excited about finding ways to share visual content.
My friends at Instagrid were kind enough to fulfill a personal request and add a #hashtag feature, so that now instead of simply capturing your own Instagram photos on their cool little site, you can search virtually any hashtag. Certainly that’s a reason to create one for yourself, a subject you care about, or a marketing event.
Give it a try. Instagrid.me is awesome. And you can make it even more awesome by what you do with it.
Got some cool things you’ve been doing with Instagram? Please share. Oh, and if you need someone cool to help you develop something using the platform, contact Instagrid and ask for George.