What’s your Instagram hashtag?
At Mullen, we’ve learned that one of the simplest ways to get your company to behave more socially, to think about creating on all of the new platforms and to generate experimental ideas for clients, who are always interested in what they should do or try or play with in the increasingly cluttered sandbox of apps and gadgets and APIs, is to simply play with everything yourself.
Take whatever interests you and share it with your peers and colleagues. At Mullen, we’ve done that with Twitter and WordPress and Posterous and Quora (fail) and most recently Instagram, the photo sharing social platform that everyone seems to love. People may still forget to use our hashtag, #mullenunbound, but we’re making progress. Ideally our photo collection will become a great visual story about the agency, its people, and what it feels like to work here. Perhaps it will even become a lure for both new employees and clients.
As far as the latter goes, we haven’t done anything really incredible with Instagram yet other than introduce our partners to the platform, suggest ways they can invite customer participation, and simply share content themselves. But we’re working on it, getting lots of people excited about finding ways to share visual content.
My friends at Instagrid were kind enough to fulfill a personal request and add a #hashtag feature, so that now instead of simply capturing your own Instagram photos on their cool little site, you can search virtually any hashtag. Certainly that’s a reason to create one for yourself, a subject you care about, or a marketing event.
Give it a try. Instagrid.me is awesome. And you can make it even more awesome by what you do with it.
Got some cool things you’ve been doing with Instagram? Please share. Oh, and if you need someone cool to help you develop something using the platform, contact Instagrid and ask for George.
I just spoke with Benjamin at Instagram very nice and helpful. For reasons unknown even to me I thought once I had established my hashtag via my account that the iphone app would apply it automatically to my uploads. This might be a nice feature for them to add as an option into the app. (I did not think to say this to him directly while we were talking.) Benjamin, are you with me? So if you have one account but you'd like to post to a number of different hashtags it would be much nicer user experience to be able to do this via a drop down menu. On my instagrid "home" page itself it would be nice to be able to click on my account and make any alterations, even changes to meta data on photos, if I wanted to change a title, or remember an exact location I'd like to add or correct. It would also be nice to be able to add hashtags into existing uploads if I want to append them to another subject.
I love when companies use fun bits of technology to showcase their unique culture. As a student it's a great opportunity to sneak a peek inside the walls of a business and get a feel for what life is really like. This is why I'm so fascinated with breakfastny .
I've even started playing with my instagram photos to create maps of life in San Francisco. I'm working on street art, food, patterns, colors, type and a few others. Most of my images are sitting in iPhoto now but once I get organized they will start to resemble my original map, which documented my cross-country adventure from Boston to Denver and goes by the hashtag #sixtythreegrams: http://bit.ly/lLwukD
It's great to see you and the other Mullenites (?) embracing and sharing visual content. I've noticed your #capecodcycling 'grams, but I'll definitely keep an eye out for the #mullenunbound hashtag too.
Hi Edward, Guy Mastrion here. We just finished up the Hyper Island Master Class at our agency a few weeks ago. Palio, is in Saratoga Springs NY. Tim Leake say's hi by the way. I love this post. I'm a big fan of photography like so many others and instagram is a fun little app. It might be interesting to create hashtags by client, brand or project -- assuming we have a client open minded enough to give it a go. if both client and agency teams joined in could be a compelling way to join forces, share ideas, stimulations, etc. Possibly linking images to a team blog -- fun
Love this post and have been having the same discussions. Have you seen www.thepursuitofhappy.com? We launched it Monday to celebrate the first day of Summer (and prove the value of curation on value focused or subject driven hashtags.) Would love to hear what you think.
Best, Hugh Weber (@hughweber)