Comments on: Want to succeed at social media? Strive to create evangelists.

By: Scott Sheperd

Scott Sheperd — Sat, 16 May 2009 13:40:50 +0000

Great article. Whether you’re a solo business or big business it seems to me you have hit some big points. It’s a fascinating world in the social media.

By: Joe Jacobi

Joe Jacobi — Thu, 14 May 2009 21:14:52 +0000

Inspired write, Jonathan. To me excellence in anything is the repetition of basics. More specific to social media, the social media world becomes a tough place to exist when you fundamentally break any of the 6 points. Joe Jacobi’s last blog post..How To Challenge The Status Quo

By: edward boches

edward boches — Wed, 13 May 2009 19:47:03 +0000

You can divide clients and marketers into three groups. Those who get it, those who think this is simply a new way to “broadcast” messages, those who are still fearful of giving up control, even though that’s happening anyway. Jonathan is absolutely right when he declares that time in the game is what matters, otherwise you have the blind leading the blind.
Edward Boches

By: Alex Fayle | Someday Syndrome

Alex Fayle | Someday Syndrome — Wed, 13 May 2009 15:36:59 +0000

I think #1 is the most important - time and patience. Sometimes I feel so discouraged then I realize how short of a time I've been at this and see the success instead. Alex Fayle | Someday Syndrome’s last blog post..Stop Self-Destructing Your Dreams

By: Jonathan Fields

Jonathan Fields — Tue, 12 May 2009 18:28:06 +0000

@ Adam - Agreed, it's pretty basic, but as you mentioned, that doesn't seem to stop mega-companies from trying to wing it. And, the thing is, when you get it wrong in traditional channels, you chalk it up as ineffective, money down the drain, and say next. But, when you get it wrong in social media, especially if you were trying to "game the system," that same army you hoped to evangelize your stuff may well turn against you and the same voice that exalts can also crush you on the same scale. It takes a while to learn the ethics, expectations and unwritten rules of social media. Reading books won't get you there. Time in the game does. And I get concerned when people who don't yet "get it" are tasked with educating clients, making decisions and implementing strategies. Jonathan Fields’s last blog post..Interview with e-Riches 2.0 author, Scott Fox

By: Adam Wohl @adamwohl

Adam Wohl @adamwohl — Tue, 12 May 2009 16:09:41 +0000

Very good. Rudimentary I think (don’t take that as an insult) and very necessary, as far too many people making decisions at large agencies and at brands need this kind of primer. Well done.