Insights and observations on the current state of advertising
May 20, 2009 by edward boches 1 Comment
Damon Webster says
May 20, 2009 at 3:15 pm
It’s inevitable, right?
With the success of a consumer generated spot winning the USA Today SuperBowl poll, why wouldn’t an advertiser want in? Short stroke investment, incredible extra media exposure sans media cost,and potential key demo getting all over a brand to create a future for themselves.
Not the whole picture, ever, but part of the mix? for sure. Like every other attempt at multi platform marketing.
Damon Webster’s last blog post..Pilfered – A Cool New Online Mag With A Provocative Name
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