Just when you think we’ve reached capacity for how much we can share or how many ways we can share it, you turn out to be wrong. You think that Facebook, Twitter, Foursquare and Plancast are enough to make sure the world knows what you’re doing, where you’re doing it, what’s on your mind, and where and when you’ll be next, but they’re not.
At least according to Philo. What’s Philo you ask? It’s the new social network for couch potatoes. In case there are people who are still mired in the old media world, watching TV, for example, this is the platform for them. They can announce what they’re watching when they’re watching it, connect with others watching the same thing, and share their thoughts, reactions, plot predictions, whatever. Awesome. It’s social media for the anti-social media type.
Then again, perhaps it’s ideal for the social media addict who hardly ever watches TV any more for fear that it will drag him away from maintaining those all important status updates and check-ins he relies on to assure that everyone he knows (and doesn’t know) remains constantly aware of what he’s doing, thinking, linking to and commenting on.
Come to think of it, this could be really big for TV, keeping it alive a little longer in light of these transformational times. I mean, I’m more inclined to watch TV if I can share my every thought, reaction, gasp, and emotional moment with thousands of others, aren’t you?
Check out Philo. And let me know what you’re watching. Maybe we can watch together.
On another front, this week also saw the launch of Boulder Digital Works’ new site from my friend Matt Howell and the gang at Modernista. As simple as simple can be in an age when we all want to follow people who turn us on to cool stuff so that we can then turn our followers onto cool stuff, the BDW site has asked a group of digitally savvy folks to embed an “Add to BDW” button to their browser and use it to tag anything inspirational worth sharing. With an elegant, unencumbered interface, the site aggregates and archives everything that gets posted. Visitors can then explore the archives, navigate the discoveries, add comments, and post to Twitter and Facebook. Perhaps best of all they can discover new digerati worth paying attention to.
In fact, I’m willing to bet you’ll discover enough interesting digital content that it won’t even occur to you to turn on the TV set.
Hmmm, that could be bad news for Philo. Anyway, the good news is you have two new ways to share. With more to come, no doubt.