We have 25 members who have collectively won countless lions, pencils, cubes and statues. Yet I’ve never encountered anyone with an ego.
We have no ping pong tables. No coffee bar or barista. No glass walls showing our expensive hand crafted furniture. Yet we love where we work.
Despite the fact that 16 members of this creative “department” have been highly-paid CDs at agencies that include Goodby, Wieden, Arnold, Mullen, Crispin, BBDO, Chiat, Deutsch, McKinney, Fallon, we’re the most affordable (and reliable) creative department you’ll ever hire.
AMD, The Boston Globe, CVS, Chevy, The Dallas Morning News, Epson, LinkedIn, Monster, Pete’s Wicked Ale, Reebok, Saranac Beer, Staples, Vistaprint and Warner Music Group, to name a few, would all confirm that. Why? Well, for starters, we know what we’re doing. Collectively we average 17.5 years as makers and creators. Second, we deliver the goods in two weeks. No wasted time. And third, we’re completely digital so we don’t take car services or fly first class.
Better yet, we’re a complement, not a threat, to both agencies-of-record and in-house creative departments. We don’t want the account, just the project we’re assigned. That also makes us a great deal for agencies. For the same price they would pay one good freelancer for two weeks they can get four of us working to augment their internal efforts.
Will Burns, the founder/CEO of our little creative department, better known as Ideasicle, calls what we do expert sourcing. Clients simply call it “better than crowdsourcing,” “a great resource for ideas,” “a remarkably efficient way to augment my internal teams,” “I feel like I’m cheating.”
The model, more productive and focused than an open call for ideas, works brilliantly. Ideasicle gets an assignment. Will crafts a written brief and a video. Four experts with the right background and proven experience get assigned. And we begin generating ideas, building on each other’s kernels, improving each other’s concepts. We make the work better, weed out weak ideas, develop those with potential, and ultimately delivering to clients a solution to their problem or challenge.
So far, we’ve named new products, launched new brands, invented apps, worked on improving user experiences, positioned new services, suggested brand extensions, conceived business models, and, yes, even developed ad campaigns. All via our online, swat team approach to creative development.
I’m surprised that more agencies, holding companies and corporations haven’t built models like this. It’s not that hard. Sign up the experts. Assign teams as needed. Brief them with a video. Connect them on Basecamp. Work as a team. Or even easier. Contact Ideasicle directly.