Comments on: The sweetness of lemons http://edwardboches.com/the-sweetness-of-lemons Marketing ideas for navigating a consumer driven world Mon, 21 May 2012 13:10:13 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: You can’t lean back if you want to get ahead | Creativity_Unbound http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2747 You can’t lean back if you want to get ahead | Creativity_Unbound Fri, 04 Dec 2009 14:34:48 +0000 http://edwardboches.com/?p=2854#comment-2747 [...] can’t lean back if you want to get ahead My week began by attending the premiere of Lemonade with a bunch of people who’d been spit out by the business of advertising.  Fired [...] [...] can’t lean back if you want to get ahead My week began by attending the premiere of Lemonade with a bunch of people who’d been spit out by the business of advertising.  Fired [...]

]]> By: Jeff Shattuck http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2737 Jeff Shattuck Thu, 03 Dec 2009 05:25:32 +0000 http://edwardboches.com/?p=2854#comment-2737 Edward, thank you! Erik, my reply email is in the ether, hope to hear back from you. Jeff Edward, thank you!

Erik, my reply email is in the ether, hope to hear back from you.

Jeff

]]> By: edward boches http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2736 edward boches Thu, 03 Dec 2009 03:13:25 +0000 http://edwardboches.com/?p=2854#comment-2736 Mark, Great to hear from you. Hope you've stayed as fit as you became after your riding in France. Amazing how many great things people did as a result of forced changes in their lives that they may never have done otherwise. If only we could bring ourselves to accomplish stuff like that without the unfortunate circumstances as the catalyst. Mark,
Great to hear from you. Hope you’ve stayed as fit as you became after your riding in France. Amazing how many great things people did as a result of forced changes in their lives that they may never have done otherwise. If only we could bring ourselves to accomplish stuff like that without the unfortunate circumstances as the catalyst.

]]> By: edward boches http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2735 edward boches Thu, 03 Dec 2009 03:10:08 +0000 http://edwardboches.com/?p=2854#comment-2735 Mark, Thanks for your thoughtful comment. I've come to know Erik, initially through social media and subsequently in person, and he's one of the rare people who actually cares as much about others than he does himself. Mark,
Thanks for your thoughtful comment. I’ve come to know Erik, initially through social media and subsequently in person, and he’s one of the rare people who actually cares as much about others than he does himself.

]]> By: edward boches http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2734 edward boches Thu, 03 Dec 2009 03:07:04 +0000 http://edwardboches.com/?p=2854#comment-2734 Amelie: Great reactions. And yes, things do seem to have changed for the better when people root for each other rather than measure their success by others' failures. Amelie:
Great reactions. And yes, things do seem to have changed for the better when people root for each other rather than measure their success by others’ failures.

]]> By: edward boches http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2733 edward boches Thu, 03 Dec 2009 03:00:59 +0000 http://edwardboches.com/?p=2854#comment-2733 Amy, Thanks. It was amazing. I had seen earlier rough cuts and had already been through the choked up reaction, but still had a hard time not tearing up last night, especially listening to the story of Erik's wife and the willingness to sell the house. Erik should become a filmmaker, and the rest of us should be inspired to create a lot more than ads with whatever talents we have. Amy,
Thanks. It was amazing. I had seen earlier rough cuts and had already been through the choked up reaction, but still had a hard time not tearing up last night, especially listening to the story of Erik’s wife and the willingness to sell the house. Erik should become a filmmaker, and the rest of us should be inspired to create a lot more than ads with whatever talents we have.

]]> By: Mark Radcliffe http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2731 Mark Radcliffe Wed, 02 Dec 2009 19:38:40 +0000 http://edwardboches.com/?p=2854#comment-2731 Great post, Edward. Since I couldn't make the trip up from NYC to see it myself, it's great to have you rendering the emotional landscape of the evening for the rest of us. As one of the grateful 16 who was lucky enough to be in the film, I can't wait to see the final product. And once again hats off to the indomitable Erik Proulx for wresting perhaps the finest moment of his career from the abyss of unemployment, and for being a beacon of inspiration to all of us. Looking forward to the NYC screening! -Mark Great post, Edward. Since I couldn’t make the trip up from NYC to see it myself, it’s great to have you rendering the emotional landscape of the evening for the rest of us. As one of the grateful 16 who was lucky enough to be in the film, I can’t wait to see the final product. And once again hats off to the indomitable Erik Proulx for wresting perhaps the finest moment of his career from the abyss of unemployment, and for being a beacon of inspiration to all of us. Looking forward to the NYC screening!

-Mark

]]> By: Arafat Kazi http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2730 Arafat Kazi Wed, 02 Dec 2009 17:50:42 +0000 http://edwardboches.com/?p=2854#comment-2730 Thanks so much. When and where are you giving the talk? I have classes for a large part of the day but would love to attend if my schedule permits. Thanks so much. When and where are you giving the talk? I have classes for a large part of the day but would love to attend if my schedule permits.

]]> By: Arafat Kazi http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2729 Arafat Kazi Wed, 02 Dec 2009 17:47:05 +0000 http://edwardboches.com/?p=2854#comment-2729 Oh no worries at all! I will email Jennifer Tinsdale. I didn't expect such a quick response anyway. Thanks so much! Oh no worries at all! I will email Jennifer Tinsdale. I didn’t expect such a quick response anyway. Thanks so much!

]]> By: Mark St. Amant http://edwardboches.com/the-sweetness-of-lemons/comment-page-1#comment-2728 Mark St. Amant Wed, 02 Dec 2009 17:45:20 +0000 http://edwardboches.com/?p=2854#comment-2728 Edward, great summation of what was clearly an amazing evening. Thanks. For what it's worth, to me, this entire project is a wonderful testament to the staggering determination, character & unbound (blog title pun intended) creativity of the people -- not the TV campaigns, viral videos, One Show pencils or client billings, but the PEOPLE -- who power this business and offer their blood, sweat, tears, love & passion to advertising every single day (despite knowing, as we've all found out in some form recently, that advertising doesn't always reciprocate; it's a dysfunctional relationship, clearly, in an Ike-and-Tina kinda way). So, to all the folks behind, and featured in, LEMONADE, I ask you to do something completely atypical right now: step back, think ONLY of yourselves for a second, and enjoy a tasty, self-gratifying, congratulatory moment. A tall order for selfless people, sure, but go ahead. Bask. Gloat. Give each other awkward high-fives and chest-bumps. You've earned it. Erik, been incredible to watch, both from right around the corner and, now, from 2,000 miles away, the awesome evolution from layoff to PFTA to Lemonade. You're doing a lot of people a lot of good, and this is only the beginning. So from the faraway, non-clam chowder-filled land known as the Rockies (cough, schedule a Boulder screening NOW, cough), just wanted to say congrats to you & everyone involved. The world's a better place than it was before this film, and your efforts, existed. Cheers, Mark Edward, great summation of what was clearly an amazing evening. Thanks.

For what it’s worth, to me, this entire project is a wonderful testament to the staggering determination, character & unbound (blog title pun intended) creativity of the people — not the TV campaigns, viral videos, One Show pencils or client billings, but the PEOPLE — who power this business and offer their blood, sweat, tears, love & passion to advertising every single day (despite knowing, as we’ve all found out in some form recently, that advertising doesn’t always reciprocate; it’s a dysfunctional relationship, clearly, in an Ike-and-Tina kinda way).

So, to all the folks behind, and featured in, LEMONADE, I ask you to do something completely atypical right now: step back, think ONLY of yourselves for a second, and enjoy a tasty, self-gratifying, congratulatory moment. A tall order for selfless people, sure, but go ahead. Bask. Gloat. Give each other awkward high-fives and chest-bumps. You’ve earned it.

Erik, been incredible to watch, both from right around the corner and, now, from 2,000 miles away, the awesome evolution from layoff to PFTA to Lemonade. You’re doing a lot of people a lot of good, and this is only the beginning. So from the faraway, non-clam chowder-filled land known as the Rockies (cough, schedule a Boulder screening NOW, cough), just wanted to say congrats to you & everyone involved. The world’s a better place than it was before this film, and your efforts, existed.

Cheers,
Mark

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