Today I received an @reply from Evan Williams –not the Kentucky Bourbon which actually comes up on Google before the co-found of Twitter –but the Twitter @ev. Earlier in the day he posted this tweet. “@francavilla Impersonation is not allowed on Twitter. If someone being impersonated contacts us, we’ll look into it and suspend.” (129 characters with spaces)
I asked, “@ev aren’t the madmen characters impersonations?”
(We all know that Don Draper and friends were hi-jacked by fans. After initial complaints from cable network AMC, Twitter suspended the accounts using the Digital Millennium Copyright Act as justification. AMC subsequently returned the characters to their Twitter imposters when Deep Focus, AMC’s digital marketing group, argued that there’s value in giving up some control of their brand to passionate fans. But that’s a subject for a future post.)
Anyway I digress. Shortly thereafter I got a response from @ev. “@edwardboches I don’t think posing as fictional characters is legally “impersonation.” Potential copyright infringement (in that case, OK’d),” making abundantly clear the difference between snagging a real identify versus a made up one. Good to know.
In three tweets: a conversation, clarification and a new connection. Once again, Twitter proves just how cool it really is.