One paper clip, 25 minutes, your imagination.
Generate at least 25 great creative ideas to promote the utility and versatility of the paper clip. (After all, it is an under appreciated occupant of supply closets everywhere.)
Work in teams of five, but for the first five minutes no talking allowed. Each team member writes non-stop any ideas that come into his head. After five minutes teams work together, sharing ideas, building off of each other’s kernels, augmenting the initial body of work, making them better, and finally agreeing on five or 10 really good ones.
Criteria for deciding
- Do you like it, really like it?
- Is the idea guaranteed to get attention?
- Is it something you’d remember?
- If it’s not pure, raw entertainment does it offer genuine utility?
- Would you tell a friend about it?
Hints and stimulae
What if the paper clip were huge?
What if Marcel the Shell used it?
What if it were a metaphor?
What if the world were attacked by Origami?
What if Banksy created graffiti with it?
What if it were a Guinness record?
What if it starred in the SI bathing suit issue?
What if it came in a little blue box?
What if it were a political statement?
What if it had an arch rival?
What if Lady Gaga’s incorporated it into her shoe collection?
What if it were an amusement park ride?
I tried this exercise yesterday as a way to inspire students in my Strategic Creative Development class to think more creatively. It worked pretty well. It got people to break out of traditional routines, come up with crazier ideas than usual (we had everything from epic battles between paper clips and staples, a means to world peace, even famous one page documents – think Declaration of Independence — that upon close inspection had a slight indentation in the shape of a paper clip in their upper left hand corners, suggesting that maybe there should have been a second or third page that we’ll never know about.)
Anyway, thought I’d share it, If your class or company or marketing department needs a little brain lubrication, this exercise works pretty well.
Got any others you can share? I need more.