Comments on: The new creative team and getting it to work http://edwardboches.com/the-new-creative-team-and-getting-it-to-work Marketing ideas for navigating a consumer driven world Fri, 10 Feb 2012 03:00:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Great questions for the advertising industry: part one | Creativity_Unbound http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-8250 Great questions for the advertising industry: part one | Creativity_Unbound Tue, 20 Sep 2011 01:06:27 +0000 http://edwardboches.com/?p=4369#comment-8250 [...] can think and interact across disciplines. Getting developers, CT, UX, creative, social, strategy to work together is essential. Finally, on that front, we also have to re-organize ourselves into much flatter [...] [...] can think and interact across disciplines. Getting developers, CT, UX, creative, social, strategy to work together is essential. Finally, on that front, we also have to re-organize ourselves into much flatter [...]

]]> By: The strategist-creative team – a source of better ideas? | Think bubbles http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-8224 The strategist-creative team – a source of better ideas? | Think bubbles Fri, 02 Sep 2011 14:08:08 +0000 http://edwardboches.com/?p=4369#comment-8224 [...] Edward Boches The new creative team and getting it to work [...] [...] Edward Boches The new creative team and getting it to work [...]

]]> By: gvnb http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-7684 gvnb Wed, 18 May 2011 17:28:03 +0000 http://edwardboches.com/?p=4369#comment-7684 Hi, This is a great site for encouraging creativity, and recognizing the organic nature of getting your brand known, not by having big bucks, but by engaging people in the human based advantages of what you offer. Perhaps the new "bottom line" is how much good your offerings do for the human race and individuals and not the money. But...that said, the way to make money may be through the human benefits, not the greed to get all you can and damned be the fall out. Just a thought. gvnb10412@yahoo.com www.lucidprocrastinatosclub.blogspot.com Hi,

This is a great site for encouraging creativity, and recognizing the organic nature of getting your brand known, not by having big bucks, but by engaging people in the human based advantages of what you offer. Perhaps the new “bottom line” is how much good your offerings do for the human race and individuals and not the money. But…that said, the way to make money may be through the human benefits, not the greed to get all you can and damned be the fall out. Just a thought.

gvnb10412@yahoo.com

http://www.lucidprocrastinatosclub.blogspot.com

]]> By: AdamRotmil http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-7468 AdamRotmil Tue, 19 Apr 2011 06:11:13 +0000 http://edwardboches.com/?p=4369#comment-7468 What do you do when you're trying to help someone on-site and you realize that there isn't a team? That is, there are several people who do their own thing, but none of it is integrated and you're not in charge of this one. In fact, it's unclear who is in charge? Let's say this scenario is "very similar" to something I'm doing, trying to help an organization, but finding it awfully frustrating that there is no art director, no conductor, and in fact not much speech among people. I'm concerned that if I just make a list of suggestions for organizational planning and bring it to the company president, they'll just dismiss it as impertinence. What would you do? What do you do when you’re trying to help someone on-site and you realize that there isn’t a team? That is, there are several people who do their own thing, but none of it is integrated and you’re not in charge of this one. In fact, it’s unclear who is in charge? Let’s say this scenario is “very similar” to something I’m doing, trying to help an organization, but finding it awfully frustrating that there is no art director, no conductor, and in fact not much speech among people. I’m concerned that if I just make a list of suggestions for organizational planning and bring it to the company president, they’ll just dismiss it as impertinence. What would you do?

]]> By: Lessons from Brand Bowl 2011 | Creativity_Unbound http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-7134 Lessons from Brand Bowl 2011 | Creativity_Unbound Mon, 07 Feb 2011 19:12:12 +0000 http://edwardboches.com/?p=4369#comment-7134 [...] a mobile friendly site and at the last minute created a downloadable icon. The key to doing this is a team of people who work seamlessly well together, where everyone is an equal and has a genuine respect and [...] [...] a mobile friendly site and at the last minute created a downloadable icon. The key to doing this is a team of people who work seamlessly well together, where everyone is an equal and has a genuine respect and [...]

]]> By: Syd Mead defines the creative person | Creativity_Unbound http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-6789 Syd Mead defines the creative person | Creativity_Unbound Sun, 12 Dec 2010 22:57:05 +0000 http://edwardboches.com/?p=4369#comment-6789 [...] ourselves. Or at least try. If nothing more it will make us better collaborators, closer to that T-shaped person that so many companies now want. What do you think? Does Syd Mead have the future definition of a [...] [...] ourselves. Or at least try. If nothing more it will make us better collaborators, closer to that T-shaped person that so many companies now want. What do you think? Does Syd Mead have the future definition of a [...]

]]> By: Digital strategy and the creative brief | Creativity_Unbound http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-6540 Digital strategy and the creative brief | Creativity_Unbound Tue, 23 Nov 2010 21:17:45 +0000 http://edwardboches.com/?p=4369#comment-6540 [...] back to Faris’s question. There are still a whole lot of us who have to make stuff, think up cool ideas, execute them and make sure they get seen and used. In the old days, we mostly [...] [...] back to Faris’s question. There are still a whole lot of us who have to make stuff, think up cool ideas, execute them and make sure they get seen and used. In the old days, we mostly [...]

]]> By: On becoming chief innovation officer | Creativity_Unbound http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-6480 On becoming chief innovation officer | Creativity_Unbound Wed, 17 Nov 2010 18:39:30 +0000 http://edwardboches.com/?p=4369#comment-6480 [...] of a company as it managed to integrate technology, UX, design, social and mobile into its creative department. I’ve watched with awe as our PR veterans joined with right-out-of-school digital natives to [...] [...] of a company as it managed to integrate technology, UX, design, social and mobile into its creative department. I’ve watched with awe as our PR veterans joined with right-out-of-school digital natives to [...]

]]> By: Never get too comfortable | Creativity_Unbound http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-6366 Never get too comfortable | Creativity_Unbound Mon, 08 Nov 2010 00:33:16 +0000 http://edwardboches.com/?p=4369#comment-6366 [...] to be digital. Easy to work with the same partners we’ve always worked with. Less comfortable to join forces with people from disciplines with which we’re a lot less familiar. Easy to talk one’s self into [...] [...] to be digital. Easy to work with the same partners we’ve always worked with. Less comfortable to join forces with people from disciplines with which we’re a lot less familiar. Easy to talk one’s self into [...]

]]> By: Hiring a social media strategist | Creativity_Unbound http://edwardboches.com/the-new-creative-team-and-getting-it-to-work/comment-page-1#comment-5882 Hiring a social media strategist | Creativity_Unbound Fri, 27 Aug 2010 13:25:27 +0000 http://edwardboches.com/?p=4369#comment-5882 [...] Yes we’ve hired social media strategists or practitioners who were early adopters of Twitter and had amassed thousands of followers — people who had Klout, if you will.  But we’ve also recruited people who were masters of technology, tools and SEO techniques. We’ve brought in journalists for their writing and story development skill. We’ve even grabbed participants out of the Ford Fiesta Movement, knowing they could create content across all media. In every case we opted for talent first, then focused on whether they could be essential members of a larger social team. [...] [...] Yes we’ve hired social media strategists or practitioners who were early adopters of Twitter and had amassed thousands of followers — people who had Klout, if you will.  But we’ve also recruited people who were masters of technology, tools and SEO techniques. We’ve brought in journalists for their writing and story development skill. We’ve even grabbed participants out of the Ford Fiesta Movement, knowing they could create content across all media. In every case we opted for talent first, then focused on whether they could be essential members of a larger social team. [...]

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