This spring 25 students will re-invent the Nissan brand* with the creation of a new sustainable product line. A few weeks later they’ll help the city of Boston improve its efforts to attract consumer-focused startup companies to its budding Innovation District. And right after that they’ll create something entirely original – a program, a community, a product, or a company – and plan a way to introduce it. Oh, right, they’ll also launch their personal blog and get their online presence firmly established.
Thought I’d share the syllabus. Got any thoughts on how to educate the next generation of advertising creators, makers, strategists and hackers? Let me know.
*Thank you D&AD for the brief.