Teaching the new creators, innovators, strategists and hackers

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This spring 25 students will re-invent the Nissan brand* with the creation of a new sustainable product line. A few weeks later they’ll help the city of Boston improve its efforts to attract consumer-focused startup companies to its budding Innovation District. And right after that they’ll create something entirely original – a program, a community, a product, or a company – and plan a way to introduce it. Oh, right, they’ll also launch their personal blog and get their online presence firmly established.

That’s what we’re doing starting next week in Strategic Creative Development, one of three classes I’m teaching this spring at Boston University’s College of Communication.

Thought I’d share the syllabus. Got any thoughts on how to educate the next generation of advertising creators, makers, strategists and hackers?  Let me know.

*Thank you D&AD for the brief.


Thanks for informative and useful post, clearly in your journal everything is nice. if you post informative comments on websites there's continually the prospect that actual humans can click through


Sounds amazing.  My 2 biggest thoughts:


1) Love that one of the blog post assignments is to market yourself online.  I think a lot of people underestimate the power of online networking/ think they know what they're doing but are actually doing it wrong.  I think it's very possible that might be the single most beneficial thing they'll take away from this class as far as "real world" application goes.  Maybe require them to link their Twitters with their Lore to further establish an online presence.


2) You mention UX in the very beginning of the syllabus but don't bring it back up again in terms of any assignments.  Per some of the conversations we had last semester about UX, I think it would be helpful to incorporate that into a blog post or maybe even make it the fourth major project.


Oh, and ... 3) Can I come back and take the class again?  :)