As ReadWriteWeb reminded us this morning, SXSW will be overwhelming. Just scrolling through the schedule, even after you filter and refine, leaves you wondering how to clone yourself or otherwise choose among all the options happening at the exact same time. Granted some of the best learning, interaction and conversation takes place outside the numbered rooms of the convention center and the lettered rooms of the Hilton, but there’s an awful lot of stuff worth putting on your schedule and adhering to. Here are a few of the sessions that I have planned.
The Era of Crowdsourcing: Guiding Principles
Digg’s Jeffrey Kalmikoff and Behance’s Scott Belsky are leading this one. They may not be Jeff Howe, but I’m assuming there will be the creative perspective – much debated – and ideas and suggestions for how to make crowdsourcing work for both the content seeker and the participant. Not sure who the other panelists are, as they’re not listed on sxsw.com, but it’s too important a topic to pass up.
iPad: New Opportunities for Content Creators
There’s no shortage of speculation. Book publishers, the print media, production companies and ad agencies are already working on how to take advantage of the iPad. A panel that brings people together from publishing, video games and the interactive space could be inspiring. Wish Big Spaceship’s Michael Lebowitz were on this panel, but I’m assuming the collective group will offer at least some new insights.
Improving Social Media With Live Streaming Video
No doubt live video will play a huge role in the next phase of brands using social media to connect and engage; whether it’s to broadcast news, conduct a weekly show, inform a sales force, rally a community, or simply bypass traditional media to get the word out. There is still a sense of “now” when we’re watching something and know that others are experiencing it at the same time that streaming video puts in the hands of a content creator. Ustream’s Brad Hunstable leads this one and promises to share some real results from users.
Monkeys with Internet Access: Sharing, Human Nature, and Digital Data
Clay Shirky has yet to announce his actual topic, but if you’ve read his book or his blog, you know he’s worth an hour of your time. If you don’t know who he is, click on his name for a bio. And if you can’t get there, do yourself a favor and read any of his posts or books. Even when they’re a few years old, you’ll learn something.
Story.Next — Narrating the Crowd
Anyone who’s seen one of my presentations or heard my talk knows that my view of social media and advertising is all about inspiring others to tell stories for us. Or as Faris Yakob says, “”Rather than having ideas that are content, have ideas that create content.” (More coming on that topic in a future post.) Clearly there’s a great opportunity to take what StoryCorps is all about and embrace the approach in the social space. Everyone wants to share his or her story. Even those that are about the brands we work on.
I have dozens of other events on my schedule, a long list of old and new friends to see, and some smaller gatherings planned. No shortage of inspiration, information and excitement to be had. What are your plans? And if you see anything missing from my schedule, feel free to recommend. Hope to see you there.