Social media is boring. Social media ideas are interesting.

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Yesterday I came across a couple of good examples of people using social media instead of talking about social media. One was Zack’s unfortunate, unexpected sex change. In this video series (for a product that will reveal itself over the next week or so) poor Zack wakes up to find his manhood has disappeared and he’s… well we’re not quite sure. This slightly absurd story presented with great writing, solid casting, and realistic performances captures your imagination right from the opening shot.

Inevitably it’s the kind of work that will generate buzz, get passed around by consumers, and build a following that will, ideally, be to the brand’s advantage. I won’t tell you the agency or the creator so as not to spoil the fun, but it’s a reminder that social media aren’t simply the platforms where we put content but rather the content itself.

The second idea to excite me was Current TV’s RFP for an agency of record. Unlike the typical RFP, Current TV released this one over Twitter. In the spirit of social media transparency, it went so far as to ask agencies to submit their responses publicly, for the world to see. And while Current TV’s Brand VP Jordan Kretchmer hedged his bets by determining a short list prior to opening up the opportunity, it’s still an experiment that does something with the medium, rather than another dissertation about the medium.

Sure someone will label both of these gimmicks, or find some way to argue they’re not true social media ideas. Yet they both do what all social media ideas need to do: get attention, be remembered, inspire participation, create community.  What’s the best stuff you’ve seen recently? <a href=”http://technorati.com/claim/cavg7qh3em” rel=”me”>Technorati Profile</a>

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