An old colleague, Will Burns, formerly head of new business at Arnold Worldwide and more recently founder of Ideasicle — yet another new model in the re-invention of advertising (expert sourcing vs crowdsourcing) – recently invited me as a guest on his podcast. Will’s hosted some pretty good folks in the past, including Sir Ken Robinson and David Lubars, so I was flattered to join him.
Take a listen if you’ve got 30 minutes.
We talk about the transition from chief creative officer to chief innovation officer and why it’s a natural progression. I share some thoughts on how to effect change: setting examples, encouraging experimenting, and celebrating anyone who wants to take a different approach to problem solving.
And Will asks some really great questions. He got me to talk about creative collisions, what’s wrong with agencies that silo people into creative and non-create roles, why creative technologists are the most important role in agencies today, and what comes after advertising.
I’m a big believer that one of the best ways to generate any good content is to have someone ask you the right questions. Will did that effortlessly. Hope my answers did them justice. You can decide. Let us know what you think.
If you want you can find more of Will’s podcasts on iTunes or take a look at what he’s up to at Ideasicle. It’s a pretty interesting model. And as always, if you have comments, thoughts, ideas or contrary points of view please leave them below. Thanks for stopping by.