Comments on: Selling Detroit with a print ad?

By: www.brinked.com

www.brinked.com — Thu, 21 Apr 2011 04:48:18 +0000

You guys ever start anything?

By: Riley Eggers

Riley Eggers — Fri, 18 Dec 2009 19:53:34 +0000

Edward-

This last week you came and spoke at my class at Emerson College. I really caught onto what you were saying, when you stressed how this is the most exciting time to be getting involved with marketing.

It is funny because with print going out and the economy struggling, this was not a common thing to hear. But you said that with this new strain of social media and creative online communication, advertising and marketing can explore a whole new level of imaginative ideas and expression.

I agree with what you are saying with these ads. One of the greatest parts of social media is that is also reflects a more progressive and “always getting better” quality that would be very powerful for a city. I think that either a Twitter or blog would be great. Detroit has so many great stories and history behind it. I think that a blog with different Detroit veterans telling their tales and expressing their connections to the city would be really interesting. Building a personalized bond, that shows that they are totally in love with where they come from.

I also wanted to thank you for saying that to my class. The part about it being the most exciting time to enter the marketing industry. I am graduating on Tuesday and moving to NYC. It is scary because, everyone is worried about the job market and how we are going to accomplish our dreams in such a economic down turn. I truly appreciated your insight and how you gave us a positive look into the future of our chosen profession. That really meant a lot coming from someone like you.

Thank you.

Happy Holidays

Riley Eggers

By: Michael Durwin

Michael Durwin — Sat, 12 Dec 2009 16:28:26 +0000

Bad design/marketing is always bad, regardless of the tactic: print/digital/broadcast. What I’m more curious about than the fact that it’s print is the fact that it’s in Fortune. I can’t read the ad but if it’s in Fortune it must be targeting business right? So, if you’re targeting businesses in the print version of Fortune magazine why use Kid Rock and why such small print?
.-= Michael Durwin´s last blog ..Engine East prepares to launch =-.

By: Edward Boches & Chris Brogan- Great bloggers for any business/brand « Beauty in a Social Media World

Fri, 11 Dec 2009 17:37:23 +0000

[...] I found on Edward Boches’ blog that I would slightly challenge was on his post about “Selling Detroit With a Print Ad?” I definitely understand his idea that they should have made the competition more digital [...]

By: Sam Walsh

Sam Walsh — Thu, 10 Dec 2009 21:36:52 +0000

Many comments here that are easy to agree with. But it might also be helpful to separate the two original issues Edward brought up and acknowledge responsibility for each:
- Obviously Time Inc. went to these agencies as part of their year-long focus on Detroit (http://tinyurl.com/yavycub). So the question of print v. a more interactive medium should be addressed to them – although it would have been nice if one of the agencies had suggested some options, even if they were in addition to creating a print ad.
- The quality of the ads themselves: alas, no where to point except to those who created them.

By: ktroia

ktroia — Thu, 10 Dec 2009 17:19:05 +0000

I’m actually seeing this in so many places right now, Andrea. There is so much excitement and enthusiasm burgeoning in small yet vibrant places. It’s a tale of 2 business worlds – the old school that hasn’t figured it out yet and the new school that is just waiting for the tipping point. It is both in industry after industry as well as business after business. Technology is forcing a sea change, and those that don’t get their heads out of their tukus are going to be left on a very sad and lonely island. It’s the future, not the past that we all should be looking toward.
.-= ktroia´s last blog ..The Power of Good Twitter Customer Service =-.

By: Andrea

Andrea — Wed, 09 Dec 2009 19:28:40 +0000

Cliche. From medium choice to creative (A glamour shot of Kid Rock? really?)

As a Michigan native and young creative, I could not have been more disappointed. If individuals think selling Detroit still rests on stereotypes of blues-rock and automobiles they are out of touch, out of demo (executives and young adults alike) and, the part which saddens me the most and compels me to write this comment, out of help’s reach.

Detroit is not going to attract smart young creatives and the executives that hire them by touting what was (have we learned nothing from GM?). They are going to attract them by tapping into what is and could be: a community stirring with potential, passion and opportunity.

Some older people scratching their heads right now? Yes, i just said potential and opportunity. It lives. In Detroit coffee shops, clubs, neighborhoods and streets. From fashion and music to architecture and design, there is a network of burgeoning young creative talent milling about. Tap into. Leverage it. As a message and a voice (via crowdsourcing).

For Detroit to be reborn it needs to be rebranded, and the infrastructure for that new brand platform is there.

By: Damon Webster

Damon Webster — Tue, 08 Dec 2009 21:24:56 +0000

Wow. Crowdsource this bad boy if you want to reach the target. Who in that group is buying print? You are absoultely right; with all of the available free social networking possibilities, why print?? They’ll probably post it in Parade. Sure it has great reach, but not with this crowd.

By: Inthe Know

Inthe Know — Tue, 08 Dec 2009 18:56:44 +0000

I thought it was pretty global actually.

I mean it even has an Urban Dictionary definition;

asshat –
One who has their head up their ass. Thus wearing their ass as a hat. Asshat.

I think DONER’s actions warrant a term like that.

By: edward boches

edward boches — Tue, 08 Dec 2009 18:25:01 +0000

Is asshat a Detroit term?