Thought I’d share some of these here — some content from a keynote, a lecture and a TEDx talk at the University of Oregon.
The first deck, The End of Us and Them, is a modified version of a previous presentation I’ve given. It reflects the changing media landscape, from a time when a few controlled all, to the new landscape in which billions have become media participants. People are starting movements, casting new business models, hi-jacking brands, even launching revolutions. As marketers we need a new mindset; as individuals we need new skills.
Suggestions for Strategists should be self-explanatory. Posted about it previously, but this is the complete deck.
Finally, here’s a condensed version of a TEDx talk I gave in Portland. Those of us in the marketing and communication businesses have spent most of our time and talent marketing other people’s products to other people’s audiences with other people’s money. But with a billion dollar infrastructure now available to us all, we have the means to do something for ourselves. Whether it’s setting inept companies straight, calling them out when they deserve to be called out, or actually pursuing something more responsible. Like raising money for potable water, inspiring the unemployed, encouraging young gay kids to stay hopeful, or creating new, sustainable businesses.
For your viewing pleasure, check out the actual video represented by Slide 22: The Fake Inbox, an idea to promote Discovery Channel’s Most Evil.
To all my friends — John Winsor, Made by Many, Uniform Project, Fearless Revolution — whose content I’ve borrowed for some of these presentations, thank you. And to all the teachers and students at the University of Oregon who made me feel so welcome, my gratitude.
As always, feel free to use anything you find useful.