Keynote Address to Minneapolis Interactive Marketing Association:  Conversation About the Future of Advertising

The future of advertising, a conversation

CATFOA 2010: Edward Boches (CCO Mullen) – 2.8.2010 from Ech03 on Vimeo.

Presentation to 4As on Creativity in Age of Social Media

Creativity in the Age of Social Media

View more documents from edward boches.

This presentation was given as a webinar for the 4As on Thursday, October 22, 2009

Links from Creativity in the Age of Social Media

Trash Talk from Twitter Section
Brian Morrisey, AdFreak
Bread Art Project
Bread Art Gallery
Will it Blend
Will it Blend
Wired Gadget Lab
Wired: ads worth watching
Bruins
Date
Tongal
Story, Canal +
Video of spot
Madmen on Twitter
AMC shuts down Twitter
AMC responds
Budweiser
Lyric spot
Parody
No such thing as perfect
Malcolm Gladwell
Invite participation
HP You on You
Connect customers to each other
Zeus Jones SXSW winner
Mashups
The Morphic Group
Turn analog events into digital ones
The Advance Guard
Campfire
Start your own network
Wine Library TV
Give customers a microphone
Chalkbot
Red Zone Cutter
Reality Digital
Redefine the medium
Boone Oakley on YouTube
Your product isn’t your product
Estee Lauder
Embrace Crowdsourding
Sour
Seven Consumer Trends and Their Ramifications
View more documents from edward boches.
This was a presentation made to the Swiss Consulate in Boston on October 9, 2009.  It’s an overview of consumer trends and some of the ramifications for marketers.  It probably needs some explanation, but essentially it’s the story of how consumers intereact with content and media today and what kinds of tactics brands and marketers might want to consider to connect and engage with their community.