It’s the time of year when everyone is writing predictions for 2011. Boring. Every one will say the same thing. Mobile will be the first screen, location-based will get even bigger, Pads will replace laptops, game dynamics will be the newest influence technique, retail will go all social on us, the Internet of everything will finally arrive, the start-up investment bubble will burst.
Oh, and the Department of Defense will announce some kind of partnership with Zynga in the fight against terrorism.
But my prediction is this: marketing — especially the good old-fashioned kind that tells stories — will not only survive, it will become more necessary than ever. How do I know that? I figured it out by reading predictions of a different sort. From Ray Kurzweil, he of the determined to never die movement.
In its most recent issue, Time featured Mr. I Plan to Live Forever in its 10 Questions column. One of them was this: Will we be eating differently?
Ray’s answer is, well awesome, in the literal sense.
We’ll grow in vitro cloned meats in factories that are computerized and run by artificial intelligence. You can just grow the part of the animal that you’re eating. Some people say, “Oh, that sounds yucky.” I say, “Well, why don’t you go visit a factory-farming installation? You’ll find that getting meat from living animals is yucky.” But we’ll need a marketing genius to sell the idea.
Did you catch that last line? We’ll need a marketing genius to sell the idea. You’re thinking what I’m thinking, right. We’re in luck. Programmers and technologists and software developers and experience designers may be essential, too, but if the scientists come up with this kind of stuff, they’re going to need marketing most of all.
Storytellers. PR professionals. Product samplers. Propagation planners. Social media types. Best of all, with assignments this juicy, it’s going to be more fun than ever.
Got any good ideas for how to sell in-vitro cloned meat?
Image: snagged from Esquire (hope they don’t mind)