Love your Mom, hug your kid, get a burger. Smart idea from McDonald’s.

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In a year that has been filled with way too much hate — racial profiling, rabid politics and domestic abuse — the idea that McDonald’s will let some customers pay with a hug, or a phone call to Mom, or a declaration of love to a teenage son is not only sweet, it’s a dead on meaningful sentiment.

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Talent imitates, genius steals. And then it remixes.

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Today creativity is money. Survey after survey declares it is the most sought after management trait. Academic research suggests techniques for getting more creative. The topic dominates conferences from TED to SxSW. Startups now need a designer among the founders. Creativity is no longer relegated to the wings. It’s center stage.

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