Five creative and marketing books that stand the test of time

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When I finally emptied out my office at Mullen I posted a photo of some of my books stacked on the shelves of my BU office. Dave Griner at AdWeek noticed the picture and asked my opinion on which creative and marketing books stood the test of time. Apparently he knew I’d been around for long enough to have an opinion.

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Questions for a panel on the evolution of marketing

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Most ad agencies, were they to launch tomorrow, would never build the same models they currently operate under. But legacy systems resist change. They have to change to survive, but….processes, briefs, department organizations, job definition, talent, etc. will all have to morph significantly. Why is change so hard, even among those who know they have to?

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Can a table kill creativity and collaboration?

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Getting agencies and creative departments to work faster, leaner and more iterative — all requirements for success in the digital age — is among the greatest challenges facing the advertising industry. It will never be achieved with management mandates or internal emails. It calls for different briefs, different talent, different teams and an entirely different mindset. And fewer tables.

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Creativity is the new currency

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Everyone’s creative. At least until they have it beaten out of them by education, rules, a pressure to succeed and the risk averse nature of too many businesses. The good news is that we’re seeing the emergence of micro industry destined to help business see the light. It started with Sir Ken Robinson’s famed Ted Talk, was fueled by Steven Johnson’s Where Good Ideas Come From, and, is now gaining real momentum with an onslaught of books and articles.

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