In a way it’s ironic that anyone would use Twitter to talk about television advertising. But last week, that’s just what we did. A few of us at Mullen got together and created the hashtag #sb43ads and the website Trash Talk From Section Twitter to aggregate comments and criticisms about this year’s Super Bowl ads. We set up a hashtag on Tuesday, alerted the Boston Globe on Wednesday, had the site up by Thursday, and started inviting people. Emails to contacts, a few tweets to followers, and a couple of notes to local ad schools were all it took to start the momentum. While it tested the multi-tasking abilities of a few thousand people who joined in — it’s challenging to eat chicken wings, drink beer and keep your fingers de-greased enough to tap away on the key board – it clearly had an attraction for a lot of people. In fact by the second half of the game #sb43ads was the fourth most tweeted topic on all of Twitter. Is it me or does the combined power of technology, word of mouth and consumer participation created in a couple of days make even Super Bowl ads feel tired?
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