Comments on: Four lessons from a social media conference, one even has something to do with social media http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media Marketing ideas for navigating a consumer driven world Wed, 10 Mar 2010 20:58:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kat Jaibur http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1506 Kat Jaibur Tue, 08 Sep 2009 19:40:33 +0000 http://edwardboches.com/?p=1739#comment-1506 Edward, I'm just catching up on this. You're right on all 4 points. I attended via the livestream thanks to CNN.com, and it was great. Your point #3 is only half right. The best presenters (MC Hammer, Gary V. and Ramon DeLeon) had Enthusiasm, Experience and a "Can Do" spirit -- which is why they electrified the summit. I truly believe that we go to these events 40% to learn what others know, and 60% to feel inspired that we can do it, too. BTW, MC Hammer stayed for meet and greet until after 8:30 that night... a truly generous gentleman if there ever was one. .-= Kat Jaibur´s last blog ..<a href="http://katandtonic.blogspot.com/2009/09/best-of-katnip-awards.html" rel="nofollow">Best of Katnip Awards</a> =-. Edward, I’m just catching up on this. You’re right on all 4 points. I attended via the livestream thanks to CNN.com, and it was great.

Your point #3 is only half right. The best presenters (MC Hammer, Gary V. and Ramon DeLeon) had Enthusiasm, Experience and a “Can Do” spirit — which is why they electrified the summit.

I truly believe that we go to these events 40% to learn what others know, and 60% to feel inspired that we can do it, too.

BTW, MC Hammer stayed for meet and greet until after 8:30 that night… a truly generous gentleman if there ever was one.
Kat Jaibur´s last blog ..Best of Katnip Awards My ComLuv Profile

]]> By: Paul Marobella http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1479 Paul Marobella Sat, 05 Sep 2009 17:33:56 +0000 http://edwardboches.com/?p=1739#comment-1479 Love your perspective. .-= Paul Marobella´s last blog ..<a href="http://www.brandingsoapbox.com/2009/09/is-it-any-wonder.html" rel="nofollow">Is It Any Wonder?</a> =-. Love your perspective.
Paul Marobella´s last blog ..Is It Any Wonder? My ComLuv Profile

]]> By: Jim Mitchem http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1448 Jim Mitchem Fri, 04 Sep 2009 14:33:19 +0000 http://edwardboches.com/?p=1739#comment-1448 Note: There are a lot of people who are not famous are full of themselves too. Like what Adam said about MIR, I can't remember the last time I brought a book/portfolio into a prospect meeting. The way I see it, the meeting isn't so much about me and my company's creative ability in past client scenarios as it is the future of the people we're meeting with. Plus, it's not like we're going to copy anything from a past client to a new one. We had a little conference here in Charlotte recently, Social Fresh, which had a few heavy-hitters too. They ALL used decks. I think it's a matter of expectations. Until we figure out a better way to visually communicate our ideas en masse, the deck is here to stay. Unless, like you mentioned, you've just got a great story to tell and are a great storyteller. .-= Jim Mitchem´s last blog ..<a href="http://feedproxy.google.com/~r/ObsessedWithConformity/~3/zFwZ58MsMbY/nude-in-public-.html" rel="nofollow">Nude in Public.</a> =-. Note: There are a lot of people who are not famous are full of themselves too.

Like what Adam said about MIR, I can’t remember the last time I brought a book/portfolio into a prospect meeting. The way I see it, the meeting isn’t so much about me and my company’s creative ability in past client scenarios as it is the future of the people we’re meeting with. Plus, it’s not like we’re going to copy anything from a past client to a new one.

We had a little conference here in Charlotte recently, Social Fresh, which had a few heavy-hitters too. They ALL used decks. I think it’s a matter of expectations. Until we figure out a better way to visually communicate our ideas en masse, the deck is here to stay. Unless, like you mentioned, you’ve just got a great story to tell and are a great storyteller.
Jim Mitchem´s last blog ..Nude in Public. My ComLuv Profile

]]> By: edward boches http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1424 edward boches Thu, 03 Sep 2009 23:15:10 +0000 http://edwardboches.com/?p=1739#comment-1424 Paul: I left out a lot of content. There as, as always, some great and some mediocre. However, in social media, no one really knows anything, other than Twitter this Twitter that. But in advertising, people should, by now, know what still works and what doesn't. We are in an industry that's in turmoil and one that's broken in a bunch of places. A few things, however, are a given: consumer behaviors have changed; brands need to engage differently; powerful creative ideas still work; utility is as or more important than message; and you need to be a master choreographer to put it all together. Any case study that doesn't address all of that shouldn't be up on stage. Paul:
I left out a lot of content. There as, as always, some great and some mediocre. However, in social media, no one really knows anything, other than Twitter this Twitter that. But in advertising, people should, by now, know what still works and what doesn’t. We are in an industry that’s in turmoil and one that’s broken in a bunch of places. A few things, however, are a given: consumer behaviors have changed; brands need to engage differently; powerful creative ideas still work; utility is as or more important than message; and you need to be a master choreographer to put it all together. Any case study that doesn’t address all of that shouldn’t be up on stage.

]]> By: Paul Marobella http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1423 Paul Marobella Thu, 03 Sep 2009 20:40:10 +0000 http://edwardboches.com/?p=1739#comment-1423 While you were at the Gravity Summit, I was at ad:tech Chicago, and I wish I had as many nice things to say. I am about to write a blog post on "We Should Be Ashamed." Complete with clients in attendance, each agency and 'pundit' kept pontificating on where the agency and marketing world 'should' go. I was should-ed to death. What if our clients' lawyers, accountants or IT firms held a conference and they attended and all they saw was a group of people that couldn't agree on anything. No wonder why they keep asking us for spec work. .-= Paul Marobella´s last blog ..<a href="http://www.brandingsoapbox.com/2009/09/live-blogging-adtech-chicago-client-bashing.html" rel="nofollow">Live Blogging: Ad:Tech Chicago - Client Bashing</a> =-. While you were at the Gravity Summit, I was at ad:tech Chicago, and I wish I had as many nice things to say. I am about to write a blog post on “We Should Be Ashamed.” Complete with clients in attendance, each agency and ‘pundit’ kept pontificating on where the agency and marketing world ’should’ go. I was should-ed to death. What if our clients’ lawyers, accountants or IT firms held a conference and they attended and all they saw was a group of people that couldn’t agree on anything. No wonder why they keep asking us for spec work.
Paul Marobella´s last blog ..Live Blogging: Ad:Tech Chicago – Client Bashing My ComLuv Profile

]]> By: Anthony Butler http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1419 Anthony Butler Thu, 03 Sep 2009 15:59:41 +0000 http://edwardboches.com/?p=1739#comment-1419 Hey Edward, Glad to hear you got some "Hammer Time". The Harvard Faculty club, beyond the prestige of the institution it serves, is a lovely, gracious building-did it make you miss the old Mullen HQ in Wenham? arb: Hey Edward,

Glad to hear you got some “Hammer Time”.

The Harvard Faculty club, beyond the prestige of the institution it serves, is a lovely, gracious building-did it make you miss the old Mullen HQ in Wenham?

arb:

]]> By: Tweets that mention Four lessons from a social media conference, one even has something to do with social media | Creativity_Unbound -- Topsy.com http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1407 Tweets that mention Four lessons from a social media conference, one even has something to do with social media | Creativity_Unbound -- Topsy.com Thu, 03 Sep 2009 04:00:17 +0000 http://edwardboches.com/?p=1739#comment-1407 [...] this page was mentioned by Rodney Rumford (@rumford), Joselin Mane (@joselinmane), edwardboches (@edwardboches), edwardboches (@edwardboches), edwardboches (@edwardboches) and others. [...] [...] this page was mentioned by Rodney Rumford (@rumford), Joselin Mane (@joselinmane), edwardboches (@edwardboches), edwardboches (@edwardboches), edwardboches (@edwardboches) and others. [...]

]]> By: Stuart Foster http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1406 Stuart Foster Thu, 03 Sep 2009 02:34:05 +0000 http://edwardboches.com/?p=1739#comment-1406 Just be interesting and be able to capture the room with your story. Do that? And no one will pay attention to your case study anyway. .-= Stuart Foster´s last blog ..<a href="http://feedproxy.google.com/~r/TheLostJacket/~3/YPTNs6q367g/awesome-business-model" rel="nofollow">Awesome is Not a Business Model</a> =-. Just be interesting and be able to capture the room with your story.

Do that? And no one will pay attention to your case study anyway.
Stuart Foster´s last blog ..Awesome is Not a Business Model My ComLuv Profile

]]> By: edward boches http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1404 edward boches Thu, 03 Sep 2009 01:46:42 +0000 http://edwardboches.com/?p=1739#comment-1404 Do private events for clients quit frequently. Publicly have possible webinar in October and bigger event in Nov. Details to come. Will let you know. Do private events for clients quit frequently. Publicly have possible webinar in October and bigger event in Nov. Details to come. Will let you know.

]]> By: @JoselinMane http://edwardboches.com/of-the-four-things-i-learned-at-the-social-media-gravity-summit-at-harvard-this-week-only-one-has-anything-to-do-with-social-media/comment-page-1#comment-1402 @JoselinMane Thu, 03 Sep 2009 01:28:35 +0000 http://edwardboches.com/?p=1739#comment-1402 Edward, Great recap - short, sweet and to the point. I agree with you about presentations, I love the whole new movement of the Zen of Presenation. http://www.presentationzen.com/ I recently just won the book at a Community Roundtable event (http://community-roundtable.com/) When are you speaking next? Edward,

Great recap – short, sweet and to the point.

I agree with you about presentations, I love the whole new movement of the Zen of Presenation. http://www.presentationzen.com/

I recently just won the book at a Community Roundtable event (http://community-roundtable.com/)

When are you speaking next?

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