I know, the last thing advertising needs is another award. And yes, it’s a little pompous to think this blog is entitled to award one. But the above visual seems like too much fun to waste. So on the eve of SXSW, Creativity_Unbound announces its call for entries for the first quarterly “Future of Advertising Award.” The idea is that every three months (advertising changes way too fast to wait for an entire year to pass) this blog and its readers (that’s you) will bestow the honor (?) on someone whose efforts epitomize positive change, innovation, new ideas that inspire us, or even miserable failures that teach us valuable lessons about how to move forward in the digitally-driven, consumer-controlled, social media world.
Winners could come from the ranks of doers, thinkers, creators, technologists or teachers. The one thing they’ll have in common – the picture offers a hint – is that they are leading us forward or inspiring us to lead ourselves forward. People who represent what comes next in the evolution of an industry that goes all the way back to J. W. Thompson in the 1800s.
The modern ad person probably begins with Don Draper, or Darren Stevens, take your pick. The species continues with Bill Bernbach,who gave us the creative team; Cliff Freeman, representing the height of TV commercials; and currently Bob Greenberg, among those who’ve led the industry’s transformation from analog to digital. But who comes next? That’s what we want to identify, encourage and celebrate. Emphasis on we.
So please leave your recommendations in the comment section below. The panel of judges (to be named soon) will consider them all and float some out ourselves, then let you know who prevails. At which time you can agree, debate or call us clueless.
The winner, of course, will receive a beautiful print with their face on the body standing tall at the front of the line. Suitable for framing, of course.
Who do you think should win? Someone already famous: Ben Malbon, Faris Yakob, Mike Lebowitz, Ross Kimbarovsky? Someone almost famous: Adrian Ho, Jordan Kretchmer? Or better yet, someone we’ve never heard from, but will?