I’m excited to announce that planning for Boulder Digital Works 2011 “Making Digital Work” workshops is underway. It looks like the first session of the year will be in Boulder on April 28th and 29th. I’m pretty sure that the amazing Mr. Matt Howell, president of Modernista, and Gareth Kay, Goodby Silverstein & Partners’ director of brand strategy will be there, as will I, joined by a host of our digital friends and instructors.
If you still don’t know what BDW is all about, take a look at the above video, shot and edited by BDW staff member Nicholas Todd. Or jump over to BDW’s site and check out the feedback and comments from students who’ve attended previous sessions.
On a related note, I’m also excited about the launch of the the Digital Works Institute, a new non-profit thought leadership center for digital “learning and thinking.” The idea — a virtual center that will develop curricula, host workshops and generate content to help train future marketers and advertising professionals in all the different skills needed to prosper in the digital age — was the brainstorm of Kip Voytek whose submission prevailed in a contest hosted by MDC and Partners, who deserves credit for identifying both the need and a potential solution. (MDC was initially looking to fund a new model of ad agency but none of those submissions passed the originality test.)
The holding company will fund the start-up with $1 million. It will be up to Kip to develop programs that get seeded inside universities, gather instructors to teach workshops, and harness the best instructors, writers and video bloggers to produce useful content.
Kip and Winston Birch of CP&B have asked if I’d join the board of the Digital Works Institute and perhaps help bring some of its programs to Boston. How do you say no to that? Our industry needs more digital talent, across design, user experience and development. And it’s certainly our responsibility to help develop it.
If you want to connect with some great people and get a quick initiation to digital thinking, processes and skills, consider joining us in Boulder in April. And if you have something to offer, either as a presenter or instructor, get in touch in that regard, too.