When this post is finished I’ll share a link to it on Twitter. That’s a pretty common tactic used by most bloggers, journalists, and media properties. In some cases it leads to more traffic, more sharing, reader comments and conversation. All of which is good for content generators as it drives engagement, inbound links and, of course, a bit of recognition from the likes of Google.
But many times, the conversation doesn’t end up back on the blog where it started. Instead it gets carried out on Twitter, or Facebook, or Google + where, let’s face it, there are many more people hanging out. You could have been the one to start the conversation, but as far as Google juice goes, you’re not getting much.
Now, thanks to Livefyre’s new social sync, any conversation that emanates from your post ends up back in your blog’s comment section, accomplishing two things. First, and perhaps most importantly, it aggregates the conversation – opinions, provocations, disgreements – in the one place where it really belongs. Easily accessible for reference now or months from now. (Try searching for old tweets.) And two, it gives you, the content originator, the SEO credit you deserve.
I was one of the very first bloggers to install Livefyre. In part because I’m a big fan of founder Jordan Kretchmer, who once worked for me. But also because I’ve always liked Livefyre’s mission to replace static conversations with dynamic, real-time dialog that actually builds community. Jordan knows that blogging and journalism are as much about conversation and community as they are about writing and reporting.
Livefyre has been at it now for two years and continues to get better. The company’s platform is now installed on more than 14,000 websites, from small-time bloggers like me to big publishers such as The Sun, Sugar Media, Talking Points Memo and MIT Tech Review.
Given that they just closed a second round of funding and stuck another $4.5 million in the checking account, I’m expecting the platform to get even better.
Do me a favor. Chat this post up on Twitter so I can see how well the new features work.
And let me know what you think of Livefyre as a comment system.