Livefyre adds social sync; good news for bloggers and media sites

19 October, 2011 | Written by edward boches 58 Comments

When this post is finished I’ll share a link to it on Twitter. That’s a pretty common tactic used by most bloggers, journalists, and media properties. In some cases it leads to more traffic, more sharing, reader comments and conversation.  All of which is good for content generators as it drives engagement, inbound links and, of course, a bit of recognition from the likes of Google.

But many times, the conversation doesn’t end up back on the blog where it started. Instead it gets carried out on Twitter, or Facebook, or Google + where, let’s face it, there are many more people hanging out. You could have been the one to start the conversation, but as far as Google juice goes, you’re not getting much.

Now, thanks to Livefyre’s new social sync, any conversation that emanates from your post ends up back in your blog’s comment section, accomplishing two things. First, and perhaps most importantly, it aggregates the conversation – opinions, provocations, disgreements – in the one place where it really belongs.  Easily accessible for reference now or months from now. (Try searching for old tweets.) And two, it gives you, the content originator, the SEO credit you deserve.

I was one of the very first bloggers to install Livefyre. In part because I’m a big fan of founder Jordan Kretchmer, who once worked for me. But also because I’ve always liked Livefyre’s mission to replace static conversations with dynamic, real-time dialog that actually builds community. Jordan knows that blogging and journalism are as much about conversation and community as they are about writing and reporting.

Livefyre has been at it now for two years and continues to get better.  The company’s platform is now installed on more than 14,000 websites, from small-time bloggers like me to big publishers such as The Sun, Sugar Media, Talking Points Memo and MIT Tech Review.

Given that they just closed a second round of funding and stuck another $4.5 million in the checking account, I’m expecting the platform to get even better.

Do me a favor. Chat this post up on Twitter so I can see how well the new features work.

And let me know what you think of Livefyre as a comment system.

Comments

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Seo Consultant 6 pts

Cool read, totally agree Livefyre supports better integration and and got some cool features.

 

Thanks.

prajaniati 6 pts

Nice article, thanks for the information.

 

Anna @ http://rentalmobil911.webs.com

newbajajpulsar 5 pts

very nice and interesting article!

everyone like it...

thanks for the information...

 

Social media consultant 9 pts

Social sync, better moderation, nicer integration... LiveFyre seems to be doing a lot right and it's competitors have a lot to do to keep up :)

SEO in Chennai 9 pts

Livefyre adds power to comments but i am not sure the links are nofollow, i will much appreciate if anyone here clears my doubt, Thanks!

windows 7 test mode 5 pts

I cannot fathom why squarespace is being so customer-hostile on allowing a better comment system or building their own. Sucks.

fabiux 7 pts

Now evaluating LiveFyre vs Disqus for a big company. LF seems really cool. Let's try this Twitter xposting.

edwardboches 71 pts moderator

It's there. Good platform. Give it a go.

My latest conversation: Lessons from an agency Christmas card

randabub 5 pts

edwardbochesLivefyre ,testing your feature now - very cool commenting system for genConnect.com to consider. (on the phone with their team now)

edwardboches 71 pts moderator

Livefyre They are quite responsive.

My latest conversation: Lessons from an agency Christmas card

ford cars 7 pts

wow this is so nice blog of Livefyre adds social sync; good news for bloggers and media sites...

groupdmt 5 pts

Really great work ....

http://www.digital-media-tech.com/FR/colorcorrection.htm

Grace Tan 7 pts

So far, it's working great. Aesthetic wise, it just blends in. I've installed it at http://stories.my and am loving the simplicity of it over Disqus.

Wow gold fast 6 pts

Just started using LifeFyre, it's pretty neat that the whole social is incorporate into it.

used cars 6 pts

wow this is so nice that you have a good news for bloggers and media sites...

israel.kendall 52 pts

This is great, I use it on my blog and it integrates the conversation from Twitter nicely. I only wish it would do the same for Google +. Google + is where most of the engagement with my readers is. Either I'm missing a setting somewhere or there is no G+ support in LiveFyre.

My latest conversation: Spotify Bans DLNA App for PS3

JeffShattuck 29 pts

Livefyre is great. Sadly, my blog is on squarespace, which does not work with Livefyre (or is it vice versa?). I cannot fathom why squarespace is being so customer-hostile on allowing a better comment system or building their own. Sucks. They recently received over $30 million in funding, so they've got the dough, just no interest. Or maybe they don't have the skillz? I love squarespace but their utter lack of progress in both their editor and comment system has me mulling wordpress and others. #squarespacefail

edwardboches 71 pts moderator

JeffShattuck Introduce them to @jkretch. Maybe he can convince them.

edwardboches 71 pts moderator

Curious what triggers knowledge of the connection. What if there is no link? And what if there is no reference to a tweet. But there is a reference to the conversation that started from a post?

jkretch 311 pts moderator

edwardboches We track the Twolitter fire hose for links that contain Livefyre on them. We then start following replies to those tweets, which don't have to contain the link itself. We can follow and pull in unlimited numbers of replies to replies, all tracked to the original tweet. It's not perfect yet, but getting there :)

phollow 9 pts

jkretchedwardboches I recently setup Livefyre on my blog and I find it awesome and simple. A few of my readers asked me for guest commenting and I told them Livefyre will roll something out in a few weeks.

So yeah pretty happy with the new Social Sync feature.

My latest conversation: CSS Multi-Columns

Conversation from Twitter

lindasouza
lindasouza

edwardboches livefyre Livefyre adds social sync; good news for bloggers and media sites http://t.co/ukkB8BYp // Innovative! We'll try it.

Livefyre
Livefyre

lindasouza Let us know if you have any questions, we're always happy to help! cc edwardboches

jennalanger
jennalanger

edwardboches Love that you've known from the beginning that livefyre was going to be huge. Just wait and see what we come out with next!

edwardboches
edwardboches

jennalanger should gave invested when I had the chance.

LINJLNY
LINJLNY

edwardboches Very cool feature. Now to find out how to add Social Sync.

jkretch
jkretch

edwardboches Awesome Edward! Thanks for the post and for your long-time commitment to helping make Livefyre's community so great!

edwardboches
edwardboches

jkretch Apparently it works.