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	<title>Comments on: Life is short, fame is fleeting (something to keep in mind as you build your personal brand)</title>
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	<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand</link>
	<description>Marketing ideas for navigating a consumer driven world</description>
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		<title>By: edward boches</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-1071</link>
		<dc:creator>edward boches</dc:creator>
		<pubDate>Sat, 22 Aug 2009 19:46:47 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-1071</guid>
		<description>Rich:
You are right.  Paul had his own kind of ego.  He needed constant attention and reinforcement, but to be honest I don&#039;t think he took the business and his role in it seriously enough to be bothered having the kind of ego you refer to.  I remember him always being surprised that the stuff he did even worked.  It was almost childlike wonder at how or why it ever should work. He could be difficult, but no one would ever argue he wasn&#039;t funny as hell and even more talented than funny.</description>
		<content:encoded><![CDATA[<p>Rich:<br />
You are right.  Paul had his own kind of ego.  He needed constant attention and reinforcement, but to be honest I don&#8217;t think he took the business and his role in it seriously enough to be bothered having the kind of ego you refer to.  I remember him always being surprised that the stuff he did even worked.  It was almost childlike wonder at how or why it ever should work. He could be difficult, but no one would ever argue he wasn&#8217;t funny as hell and even more talented than funny.</p>
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		<title>By: Rich Person</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-1070</link>
		<dc:creator>Rich Person</dc:creator>
		<pubDate>Sat, 22 Aug 2009 18:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-1070</guid>
		<description>Edward,

Very nice commentary on Paul.  As you know, I left advertising (at Mullen), almost ten years ago.  My office was next to Paul&#039;s.  He was, in fact, the last person I saw the day I left Mullen.  I&#039;ve met many people in the ad business over the years with amazing egos and an absurd sense of self importance. To be honest, most of them were creative directors. I never once got the feeling from Paul that he thought he was important or special -- actually quite the opposite.  He was probably the kindest person I ever met in the business.  I&#039;ll miss him.

Rich P.
.-= Rich Person&#180;s last undefined ..&lt;a href=&quot;0&quot; rel=&quot;nofollow&quot;&gt;If you register your site for free at &lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Edward,</p>
<p>Very nice commentary on Paul.  As you know, I left advertising (at Mullen), almost ten years ago.  My office was next to Paul&#8217;s.  He was, in fact, the last person I saw the day I left Mullen.  I&#8217;ve met many people in the ad business over the years with amazing egos and an absurd sense of self importance. To be honest, most of them were creative directors. I never once got the feeling from Paul that he thought he was important or special &#8212; actually quite the opposite.  He was probably the kindest person I ever met in the business.  I&#8217;ll miss him.</p>
<p>Rich P.<br />
.-= Rich Person&#180;s last undefined ..<a href="0" rel="nofollow">If you register your site for free at </a> =-.</p>
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		<title>By: iRuston Tech Blog &#187; Blog Archive &#187; Fame Is An Ego Trap And A Needless Diversion from The Work</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-1048</link>
		<dc:creator>iRuston Tech Blog &#187; Blog Archive &#187; Fame Is An Ego Trap And A Needless Diversion from The Work</dc:creator>
		<pubDate>Fri, 21 Aug 2009 12:53:51 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-1048</guid>
		<description>[...] Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. [...]</description>
		<content:encoded><![CDATA[<p>[...] Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. [...]</p>
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		<title>By: AdPulp</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-1002</link>
		<dc:creator>AdPulp</dc:creator>
		<pubDate>Mon, 17 Aug 2009 19:34:38 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-1002</guid>
		<description>&lt;strong&gt;Fame Is An Ego Trap And A Needless Diversion from The Work...&lt;/strong&gt;

Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. I really like what Boches says here: In his time crafting ads, winning awards...</description>
		<content:encoded><![CDATA[<p><strong>Fame Is An Ego Trap And A Needless Diversion from The Work&#8230;</strong></p>
<p>Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. I really like what Boches says here: In his time crafting ads, winning awards&#8230;</p>
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		<title>By: Michael Troiano (@miketrap)</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-995</link>
		<dc:creator>Michael Troiano (@miketrap)</dc:creator>
		<pubDate>Sun, 16 Aug 2009 02:27:45 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-995</guid>
		<description>Sorry for your loss, Ed.

This post hit me hard, arriving at a time of reflection triggered by my own birthday (the 12th.)

Thanks for sharing it. Still processing what it means for me.</description>
		<content:encoded><![CDATA[<p>Sorry for your loss, Ed.</p>
<p>This post hit me hard, arriving at a time of reflection triggered by my own birthday (the 12th.)</p>
<p>Thanks for sharing it. Still processing what it means for me.</p>
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		<title>By: Scott Karambis</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-981</link>
		<dc:creator>Scott Karambis</dc:creator>
		<pubDate>Thu, 13 Aug 2009 22:07:40 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-981</guid>
		<description>Smith wasn&#039;t a cynic, though he is often put to cynical purposes these days. On the contrary, he would admire your friends who liberated themselves from their mean aspirations.  Wanting to be admired (&quot;glory&quot; was once perceived as the only worthwhile ambition) isn&#039;t a bad thing in and of itself, but everyone benefits when we strive be admired for our virtues (charity, judgment, grace) as well as our &quot;Position&quot; to use the terms of the era.
.-= Scott Karambis&#180;s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/ArtificialSimplicity/~3/1lhh2TFGCn0/performance-anxiety-dirty-workers-on.html&quot; rel=&quot;nofollow&quot;&gt;Performance anxiety:  dirty workers on cable TV&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Smith wasn&#8217;t a cynic, though he is often put to cynical purposes these days. On the contrary, he would admire your friends who liberated themselves from their mean aspirations.  Wanting to be admired (&#8220;glory&#8221; was once perceived as the only worthwhile ambition) isn&#8217;t a bad thing in and of itself, but everyone benefits when we strive be admired for our virtues (charity, judgment, grace) as well as our &#8220;Position&#8221; to use the terms of the era.<br />
.-= Scott Karambis&#180;s last blog ..<a href="http://feedproxy.google.com/~r/ArtificialSimplicity/~3/1lhh2TFGCn0/performance-anxiety-dirty-workers-on.html" rel="nofollow">Performance anxiety:  dirty workers on cable TV</a> =-.</p>
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		<title>By: edward boches</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-980</link>
		<dc:creator>edward boches</dc:creator>
		<pubDate>Thu, 13 Aug 2009 15:52:33 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-980</guid>
		<description>Scott:
As always you introduce me to ideas, thoughts and sources that I wouldn&#039;t have considered.  I have to admit that both you and Adam are right.  Think about how and why crowdsourcing is working so well.  People are willing to create, contribute, and compete, not for money, but for glory and visibility.  So sure, there is some vanity involved.  And yes, most people would like the notoriety of awards and thousands of followers.  But every time I speak with someone who stopped pursuing that as a goal, and instead focused on the work, the idea, helping others, doing what they believed, they felt liberated.  That being said, I&#039;m sure there are many among us who&#039;ll continue to use it as a gauge of our success.  </description>
		<content:encoded><![CDATA[<p>Scott:<br />
As always you introduce me to ideas, thoughts and sources that I wouldn&#8217;t have considered.  I have to admit that both you and Adam are right.  Think about how and why crowdsourcing is working so well.  People are willing to create, contribute, and compete, not for money, but for glory and visibility.  So sure, there is some vanity involved.  And yes, most people would like the notoriety of awards and thousands of followers.  But every time I speak with someone who stopped pursuing that as a goal, and instead focused on the work, the idea, helping others, doing what they believed, they felt liberated.  That being said, I&#8217;m sure there are many among us who&#8217;ll continue to use it as a gauge of our success.</p>
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		<title>By: Scott Karambis</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-979</link>
		<dc:creator>Scott Karambis</dc:creator>
		<pubDate>Thu, 13 Aug 2009 14:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-979</guid>
		<description>One of things I liked most about working with Paul late in his career was how relaxed he was. 

It was a nice contrast to the normal mania of our business.

If we really wanted to help one another to keep our priorities straight (which I doubt, but let&#039;s say we do), maybe it should be the responsibility of the already-successful to help the young climbers remember what&#039;s important.   

But before we get too down on our hunger for fame, many great thinkers including Adam Smith have viewed this desire for approval and praise as a necessary and powerful engine for personal and social ambition.  Here he is in &quot;Theory of Moral Sentiments,&quot; the philosophical foundation for his later and more well-known &quot;Wealth of Nations.&quot;

“(T)o what purpose is all the toil and bustle of this world?” Smith asks. What human drive lies behind avarice and ambition?

Is it to supply the necessities of nature? The wages of the meanest labourer can supply them. To be observed, to be attended to, to be taken notice of with sympathy, complacency, and approbation, are all the advantages which we can propose to derive from it. It is the vanity, not the ease or the pleasure, which interests us.&quot;
.-= Scott Karambis&#180;s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/ArtificialSimplicity/~3/1lhh2TFGCn0/performance-anxiety-dirty-workers-on.html&quot; rel=&quot;nofollow&quot;&gt;Performance anxiety:  dirty workers on cable TV&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>One of things I liked most about working with Paul late in his career was how relaxed he was. </p>
<p>It was a nice contrast to the normal mania of our business.</p>
<p>If we really wanted to help one another to keep our priorities straight (which I doubt, but let&#8217;s say we do), maybe it should be the responsibility of the already-successful to help the young climbers remember what&#8217;s important.   </p>
<p>But before we get too down on our hunger for fame, many great thinkers including Adam Smith have viewed this desire for approval and praise as a necessary and powerful engine for personal and social ambition.  Here he is in &#8220;Theory of Moral Sentiments,&#8221; the philosophical foundation for his later and more well-known &#8220;Wealth of Nations.&#8221;</p>
<p>“(T)o what purpose is all the toil and bustle of this world?” Smith asks. What human drive lies behind avarice and ambition?</p>
<p>Is it to supply the necessities of nature? The wages of the meanest labourer can supply them. To be observed, to be attended to, to be taken notice of with sympathy, complacency, and approbation, are all the advantages which we can propose to derive from it. It is the vanity, not the ease or the pleasure, which interests us.&#8221;<br />
.-= Scott Karambis&#180;s last blog ..<a href="http://feedproxy.google.com/~r/ArtificialSimplicity/~3/1lhh2TFGCn0/performance-anxiety-dirty-workers-on.html" rel="nofollow">Performance anxiety:  dirty workers on cable TV</a> =-.</p>
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		<title>By: scottRcrawford</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-978</link>
		<dc:creator>scottRcrawford</dc:creator>
		<pubDate>Thu, 13 Aug 2009 13:23:39 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-978</guid>
		<description>Great post Edward. Thanks. Immediately made me recall the moment, milling about at my father&#039;s memorial service, when I read the prayer a 7 yr old girl in his youth choir had written to God in a Get Well card she&#039;d sent to the hospital.  In it, she closed by saying, &quot;...he is the salt in my soup.&quot;</description>
		<content:encoded><![CDATA[<p>Great post Edward. Thanks. Immediately made me recall the moment, milling about at my father&#8217;s memorial service, when I read the prayer a 7 yr old girl in his youth choir had written to God in a Get Well card she&#8217;d sent to the hospital.  In it, she closed by saying, &#8220;&#8230;he is the salt in my soup.&#8221;</p>
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		<title>By: Subbu</title>
		<link>http://edwardboches.com/life-is-short-fame-is-fleeting-something-to-keep-in-mind-as-you-build-your-personal-brand/comment-page-1#comment-977</link>
		<dc:creator>Subbu</dc:creator>
		<pubDate>Thu, 13 Aug 2009 12:20:37 +0000</pubDate>
		<guid isPermaLink="false">http://edwardboches.com/?p=1443#comment-977</guid>
		<description>I love the quote from Jim Mullen &quot;“Life is for the living.  Live large.  Live strong.  And most of all, live kindly.” Such people are not bothered about being known by the &#039;insular&#039; group of people as Scott Wild describes.

I think all great people, in advertising or other fields, practiced this thought. David Ogilvy come to my mind and so does Bill Bernbach. No wonder they created great agencies or organisations. I am sure so did Paul Silverman and that is why the tribute such as this comes from the heart. Nice post.
.-= Subbu&#180;s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/TheFreeUnion/~3/mP3yQvSLwjo/top-10-i-wish-i-had-written-this.html&quot; rel=&quot;nofollow&quot;&gt;Top 10 I Wish I Had Written This&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I love the quote from Jim Mullen &#8220;“Life is for the living.  Live large.  Live strong.  And most of all, live kindly.” Such people are not bothered about being known by the &#8216;insular&#8217; group of people as Scott Wild describes.</p>
<p>I think all great people, in advertising or other fields, practiced this thought. David Ogilvy come to my mind and so does Bill Bernbach. No wonder they created great agencies or organisations. I am sure so did Paul Silverman and that is why the tribute such as this comes from the heart. Nice post.<br />
.-= Subbu&#180;s last blog ..<a href="http://feedproxy.google.com/~r/TheFreeUnion/~3/mP3yQvSLwjo/top-10-i-wish-i-had-written-this.html" rel="nofollow">Top 10 I Wish I Had Written This</a> =-.</p>
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