Life is short, fame is fleeting (something to keep in mind as you build your personal brand)
“Who’s Paul Silverman?”
The sudden death two days ago of my former partner Paul Silverman, 69, inspired a number of conversations around the office about life and careers. Paul was unarguably one of advertising’s best copywriters, a brilliant strategist, and someone who helped put Mullen on the map.
“Get me Paul Silverman?”
In his time crafting ads, winning awards and helping grow an agency, Paul was pretty well known. He didn’t really work at it, but certainly enjoyed the recognition.
However, there are many people in advertising and related businesses (digital, PR, social media) who do try. For some reason, it’s not enough to make our clients famous. We strive to be known ourselves. We believe that our name in the back of an award show book, or in the headlines of a trade magazine, or featured on a creative website actually matters. Add to that the fact that we now live in an age of personal branding, pressured to measure our worth by the number of people who follow us, or RT our content, and that quest for fame is magnified even further.
“Get me a young Paul Silverman.”
The night before I heard about Paul I had drinks with another ad-famous (if that’s even the right label) copywriter and creative director, Scott Wild. He shared a story of attending the One Club Hall of Fame induction for Tim Delaney. (That probably makes Tim, famous, too. Though when I asked young writers and art directors if they ever heard of Tim, or for that matter Ed McCabe, Hal Riney, or Tom McElligott, the answer is often the same, “Who?”)
Scott went on to recall sitting in a room filled with a bunch of self-important ad people admiring themselves and celebrating one of their own and thinking, “My God, is this the pinnacle, to be anointed by this insular group of people known only to them?”
Many of us are consumed by this nutty industry. We typically work days, nights, weekends.
Sure we have lots of reasons. We do it to fulfill a need to create, to make a living, to build a business, to help grow brands we believe in, to share what we know with others, to mentor the next generation, maybe even to get famous ourselves (even if we’re only legends in our own minds).
But it strikes me that the last reason matters the least, an unworthy goal in and of itself.
“Who’s Paul Silverman?”
I would guess that today two-thirds of the employees in the company Paul helped build don’t even know who he was. I’m also pleased to say that others remembered him fondly. Yet based on their comments, it wasn’t for what he did, but for who he was.
Which brings me to another thought. This one from Jim Mullen. “Life is for the living. Live large. Live strong. And most of all, live kindly.”
What will you be remembered for?
















Fame Is An Ego Trap And A Needless Diversion from The Work…
Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. I really like what Boches says here: In his time crafting ads, winning awards…
[...] Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. [...]