Comments on: Learnings from 130 people talking about crowdsourcing

By: Is advertising giving crowdsourcing a bad name? | Creativity_Unbound

Is advertising giving crowdsourcing a bad name? | Creativity_Unbound — Sat, 06 Feb 2010 22:44:23 +0000

[...] a nutshell (and I paraphrase here), Ty starts with the accurate assessment that crowdsourcing is still so new we don’t really know whether it’s a good or bad thing. Or even how best to apply it. Michael is [...]

By: More on Creativity out-sourcing/Crowd sourcing « Inspired Marketing

More on Creativity out-sourcing/Crowd sourcing « Inspired Marketing — Thu, 03 Sep 2009 05:44:16 +0000

[...] 2. A recent exchange on the topic between experts.Learnings from 130 people talking about crowdsourcing [...]

By: Twitter Trackbacks for Learnings from 130 people talking about crowdsourcing | Creativity_Unbound [edwardboches.com] on Topsy.com

Sat, 29 Aug 2009 23:52:50 +0000

[...] Learnings from 130 people talking about crowdsourcing | Creativity_Unbound edwardboches.com/learnings-from-130-people-talking-about-crowdsourcing – view page – cached Six steps to getting started in crowdsourcing, from a conversation between John Winsor and Edward Boches and, of course, the crowd. — From the page [...]

By: edward boches

edward boches — Fri, 14 Aug 2009 11:06:42 +0000

Ally:
Great questions. I think there is some influence from the recession, but to be honest, more from clients and brands that don’t know any better or have true sense of quality and are hunting for cheap. Not sure they’ll change with or without recession. In the cases of agencies that do know talent, I think most are simply using known freelancers, but negotiating harder. While it’s only anecdotal, the clients and brands that I know experimenting with crowdsourcing are doing it as much to get consumer-creators involved with their brand as to find a cheaper idea. One of our clients, Lending Tree is doing a project with Tongal. They don’t need the TV spot, but they do want to involve, listen to, inspire and mobilize their audience. And they assume that their audience wants all of that. Hence a three part program to generate video content. Also, as you may know by now, my true interest in CS is not as a contest, but as a way to co-create, i.e. @eproulx and his merry band of mates who created the movie Lemonadethemovie. It’s all too soon to tell, but I do know that we all have to try it, experiment, voice our reactions, share ideas and make better rules as we go along.

By: Ally Polly

Ally Polly — Tue, 11 Aug 2009 02:25:41 +0000

The folks at TED have taken crowdsourcing to a new level with their new translation capability. Professional translators in different countries volunteer to translate the TED lectures into their native languages. The crowd ( readers, followers) vote on the skill level of the translator ( kind of like ebay’s self valuing mechanism) and so those with the highest scores get posted as the ‘official translation.’ The interesting thing about this model is that the translators do the work for free – out of pride for their country -so they can make sure their people get access to this information. Very interesting. Check it out.

By: Ally Polly

Ally Polly — Mon, 10 Aug 2009 23:46:07 +0000

I don’t think there is a crowdsourcing business today that is viable longterm. Hopefully the business model will evolve, and the fees will increase so these companies can continue to flourish.

Having said that, the fee paid to the creative is only part of the puzzle. We at Filmaka work very hard to recognize our contributors in many ways – and request that our clients reward up to ten winners beyond the ” first place”. This is critical for building a community of practice. For after all, there’s reason why groups are forming – people like it, are inspired by it, and enjoy the connection. Without the crowd, crowd sourcing becomes a posting for an idea on Craigslist. The crowd takes on a life of its own and is far greater than the sum of its parts, and as such needs to be nurtured as you would a creative department or an R & D Lab.

By: Ally Polly

Ally Polly — Mon, 10 Aug 2009 23:41:38 +0000

I think the crowdsourcing business model is still evolving, and as clients and internal agency folk are more comfortable with it and less threatened, the price structure can expand to include higher fees to the contributors.

At Filmaka we try very hard to reward our top contributors, well beyond the “one” winner or finalist. It is a critical community building tool to give a variety of incentives beyond a cash prize. Crowdsourcing without the crowd is a listing on Craigslist. Its critical to nurture the crowd just as you would nurture a creative department or an R&D lab.

By: edward boches

edward boches — Sat, 08 Aug 2009 22:50:08 +0000

Martin:
Agree. I think a lot of what people are overreacting to is really just the Mom and Pop business trying to get a cheap logo. No doubt there will be businesses that try to exploit the practice, but standards and protocols will emerge that, ideally, work for both parties.

By: Martin Sponticcia

Martin Sponticcia — Sat, 08 Aug 2009 22:18:59 +0000

Crowdsourcing surely is an interesting concept. However, I can’t see any reason why companies shouldn’t pay the winner a proper fee unless they are using the term crowdsourcing as a euphemism for optimizing their own profit margin. After all, the fee for a logo should be directly connected to the usage and not to the average cost of a meal at Burger King

By: edward boches

edward boches — Fri, 07 Aug 2009 23:57:28 +0000

Seth:
Good points. Wish you’d been to the session. There is serious concern, if not near panic, about CS among content generating creatives; fear of being undersold, devalued, replaced. I’m with you. The cream rises to the top no matter what. Competition is good. And there are opps for everyone in one way or another.