Tweet about it. Leave a comment. Write your own blog post criticizing it.
What do you think, should every business – restaurant, online retailer, insurance agent, doctor’s office – make the same suggestion? Is it a good idea for all of them to post a sign on the way out inviting you to “Please tweet about our service even if it was terrible.” What would happen?
Well for starters, they’d have your attention. How many businesses are confident enough in their service, or care enough about their customers, to ask that you hold them accountable?
Second, chances are it would actually improve a business’s service. Since every employee would be well aware that bad service invites public criticism, they might be inclined to pay a little more attention.
Third, simply by asking you to share your reaction and impressing you with the courage it takes to face up to possible scorn, it would probably generate many more positive comments.
Finally, whether or not a business encourages its customers to share their experience, customers will do it anyway, won’t they? What do you think? Shouldn’t we acknowledge the power of our consumers, customers, and readers? Shouldn’t we let them know we welcome their reaction, good or bad?