It’s hard to be cool. Harder to be funny. But nothing is as hard as doing something really emotional without slipping into Hallmark country. So it’s commendable that one of our sister agencies in the IPG network, McCann Madrid just did this TV commercial for Coke. The idea alone is ambitious and original, “Let’s bring together the oldest person in the country and the youngest person in the country and make a spot about happiness.” It has everything a commercial should have. A memorable story. Great casting. The right music. Sure the ending may be a little too in your face, but by then you’re sucked in and can forgive the agency and client for wanting to see the product. My thanks to Ernie Schenck for sending it along and reminding us that advertising can be topical and lift our spirits at the same time.
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