If the current economic situation can’t make you feel good maybe a TV spot can
It’s hard to be cool. Harder to be funny. But nothing is as hard as doing something really emotional without slipping into Hallmark country. So it’s commendable that one of our sister agencies in the IPG network, McCann Madrid just did this TV commercial for Coke. The idea alone is ambitious and original, “Let’s bring together the oldest person in the country and the youngest person in the country and make a spot about happiness.” It has everything a commercial should have. A memorable story. Great casting. The right music. Sure the ending may be a little too in your face, but by then you’re sucked in and can forgive the agency and client for wanting to see the product. My thanks to Ernie Schenck for sending it along and reminding us that advertising can be topical and lift our spirits at the same time.
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Oh this is so wonderful, Edward... I was in tears! Thanks for sharing a great find and reminding us that there are brands that still get what it's all about.
It's a nice piece, all right. I think you could put anything at the end and it would work -- Apple, makeup, cotton, a church but that's something a a client would say, and thankfully Coke as a client didn't in this case. Nice to see something good come out of McCann and Coke.
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