Comments on: I don’t talk to clients about social media anymore

By: Can Pepsi buy its way into community and social media? | Creativity_Unbound

Can Pepsi buy its way into community and social media? | Creativity_Unbound — Sun, 20 Dec 2009 17:06:19 +0000

[...] main stage, this might be it. While a lot of us have been trying to steer clients in this direction one conversation at a time, preliminary reports suggest that Pepsi is getting out the checkbook, the creative guns, and the PR [...]

By: Use the Right Words to Talk to Customers |

Use the Right Words to Talk to Customers | — Fri, 11 Dec 2009 11:35:50 +0000

[...] read a great article the other day called I Don’t Talk to Clients About Social Media Anymore, by Edward Boches. In this article, Edward talks about how people don’t relate to the terms that we relate to. [...]

By: this is a blog » Blog Archive » Would you like Social Media with that?

this is a blog » Blog Archive » Would you like Social Media with that? — Thu, 03 Dec 2009 02:10:09 +0000

[...] Boches from Creativity Inbound doesn’t talk to his clients about social media any more, and shares why you shouldn’t either. “After all social media is not an objective in and of itself. [...]

By: Twitternytta (vecka 47) | The Brand-Man

Twitternytta (vecka 47) | The Brand-Man — Fri, 20 Nov 2009 14:26:32 +0000

[...] Från @aldemark En tanke värd att tänkas (men jag tror att det är för tidigt att praktisera den): Reading: I don’t talk to clients about social media anymore http://bit.ly/qcNEk [...]

By: Anthony R. Butler

Anthony R. Butler — Thu, 19 Nov 2009 16:36:17 +0000

The larger point here is that clients have a limited interest in talking about technology, social media or anything else in the new world of marketing. They are mostly focused on finding out what you can do for their business.

Had a NB meeting with a client earlier this week. We talked about standard use of Twitter (product announcements/line extensions etc.) and for a blog (industry talk: specifically how technology, environmental regs and the economy are effecting his market segment). He only paid attention when we discussed how his content could be distributed and discussed in free media outlets.

Creativity is very closely linked with achieving better results with less resources. When you’re not creative, it ends being more work for less money.

arb:

By: edward boches

edward boches — Tue, 17 Nov 2009 12:16:27 +0000

Like that title: small business, big voices. That’s what social (did I just say that?) lets a brand do. Lots and lots of examples, from Kogi to Gary V, et. al.

By: edward boches

edward boches — Tue, 17 Nov 2009 12:15:25 +0000

Mike:
As I’ve suggested for a while, social media as a term will eventually go away as everything will be social. Conversation, sharing, participation, crowdsourcing are here to stay. I have a slide I use a lot. SM is not about Twitter, not about FB, not about YT. It’s about relationships between a brand and its customers/prospects.

By: Marketing-made-simple.com

Marketing-made-simple.com — Tue, 17 Nov 2009 09:33:01 +0000

Brilliant article, social media has become such a huge topic of conversation that people are losing track of its purpose. Brands all of the world are being convinced to get involved with social media without realising it’s simply another tool in the arsenal, albeit a powerful one. Marketing professionals should ask themselves if it will help work towards the business objectives before taking the plunge.

By: John Bardos

John Bardos — Tue, 17 Nov 2009 05:24:14 +0000

Great Post.

It is easy to get caught up in tools and procedures, without really thinking about what the ultimate objectives are.

Businesses are about creating value for others. You do that by cost-effectively creating products or services, letting the world know about that offering and then delivering.

Technology should be used to drive those three steps, it shouldn’t be used for the sake of technology itself.
.-= John Bardos´s last blog ..Interview with Digital Nomad Carmen Bolanos =-.

By: Mariano

Mariano — Tue, 17 Nov 2009 01:32:31 +0000

Edward,

What a way to put this in terms that management can understand. I certainly don’t believe that social media is the end-all, but it is a great supplement that can help a business extend its reach and have a better relationship with both customers and partners. We’re trying to help businesses see the light here — we’ve started a new series on YouTube called “Small Business, Big Voices,” which will hopefully help bring to light some of your valuable points above to a wide range of businesses.

Thanks!
.-= Mariano´s last blog ..Help! My site Has Been Blacklisted by Google! =-.