I’m stealing this idea from Chris Brogan
Chris Brogan's Social Media Case Study Bookmarks
Anyone who’s spent time in the social media space knows two things. You are what you share. And your product is your content. So it’s no surprise that agencies (of all kinds) are constantly attempting to create content, apps, tools and what not (in addition to their blogs) in order to show their chops, add value to clients and otherwise make it look like they know what they’re talking about.
Among the more notable is Fallon’s Skimmer, an Adobe Air desktop app designed to unify your social media stream. The application earned lots of press and won some awards, but it probably cost a fair amount to develop and has certainly not become a mainstream tool in the vein of something like Tweet Deck.
Colle+McAvoy recently launched Squawq, a simple listening application to collect and analyze tweets based on keywords. It’s functional, easy-to-use and beautifully designed. Plus it makes a positive statement about the agency. Though only time will tell whether it delivers long lasting value for clients or gets usurped by more robust tools.
At my own agency we’ve taken a slightly different approach, snapping together a basic, reusable tool that lets any of our clients turn an offline event into a social one by aggregating Twitter, Flickr, YouTube and even blog content into a real time stream. We’ve also invested time, money and effort to “underwrite” and crowdsource The Next Great Generation, a totally objective blog written by Millennials, offering clients, prospects, and others free insight to what Gen Y thinks when it comes to brands, technology and life in general. The first was relatively easy to create, but the latter admittedly is a lot of work and must itself stand the test of time.
Such must also be the case for Jason Baer’s Social Media Messenger newsletter. Jason finds and shares content that he believes will help his subscribers stay up on topical subjects. By filtering the abundance of social media content into what matters most this AdAge 150 blogger definitely offers a useful service. But again, there’s no shortage of effort required to consistently aggregate and edit a reliable newsletter.
Today, however, my colleague Stuart Foster sent me Chris Brogan’s Delicious bookmark page on social media case studies. Could anything be more obvious? Doh. Brogan has simply bookmarked and tagged every social media case study that he’s ever come across. By making it available to anyone and everyone, Brogan offers a valuable service that requires far less effort than writing the code for an original tool, that’s a lot easier than seeking and synthesizing content around a particular subject, and that’s free from the deadline of a weekly newsletter. He’s simply taken something that he does for himself already and organized it in a way that offers a service to friends, fans, followers and clients.
This is the epitome of social media. It’s not fancy or shiny. It requires little production. It serves the community. I think I’ll simply bookmark all of Chris’s bookmarks and offer them to my clients as an RSS feed. Better yet, maybe I’ll start being way more efficient with my own bookmarking. Let me know what you want me to find. I’ll save it, tag it and share it with you.
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6 Responses to “I’m stealing this idea from Chris Brogan”
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Nice post. How many of us saw Chris’ Delicious page on case studies and thought, “That’s cool.” Good on you for paying it forward.
Lynnelle´s last blog ..Social media is much more than tweeting, Dave.
Wow, that’s an astounding amount of patience. I’m amazed and grateful. Thanks, Mr. Brogan!
I follow you on Twitter so I get the benefit of whatever you come across, but this page has the benefit of organization over years.
It begs a question though, one that I’ve often wondered about: how many people actually use bookmarks? I often feel that we have a bookmarks feature on our browsers because Netscape did, and that’s that. I’ve never met anybody, certainly not in a post-Google world, who’s used bookmarks so efficiently.
While there are so many bookmark and link sharing sites, there is no one elegant solution for an aggregator of related content. The ultimate curator/moderator is still human. Which feeds back into what you’re saying, that it’s all about the community.
I spent many months being excited about the potentiality of Google Wave without seeing it implemented beyond its first few landmark examples. And I’m not a UX guy or anything, I just think about things from a 50s sci-fi point of view. But within this decade, we’re gonna see one of the first actual semantic web implementations. It’s going to be _awesome_.
And it’s going to universalize the next big problem: how do we find the time to access it all?
As Clay Shirky says we need filters. There is an impotence of abundance, too many choices. It’s one of the reasons we all use Twitter, in hopes of identifying those who we believe are good sources and filters of useful content.
As Faris Yakob so deftly puts it: “Talent imitates, genius steals”
Inspired me to work harder to organize the massive influx of stuff I have coming in.
Kudos to Chris.
Stuart Foster´s last blog ..Do Meta Approaches Work?
[...] Media people know two things. A great lead paragraph to a post describing the simplicity and marketing value of sharing bookmarks in delicious. "Anyone who’s spent time in the social media space knows two things. You are what you share. [...]
[...] Edward Boches wrote about how Chris Brogan shares his social media case studies using delicious. No fancy new tools, development or marketing required. Just do what you are already doing and make it available to everyone. It is no extra work but it creates a lot of value for Chris’s audience. [...]