My new friends at the University of Oregon were kind enough to post a video of my full keynote, which I delivered this past February in Eugene. Not sure you want to sit through an admittedly long talk. But I grabbed the ending where I share some thoughts on motivation, community and social media. Inspired by Kacie Kinzer’s Tweenbot.
The new media landscape has given us likes, friends, followers, badges, rewards of all kinds. But if we actually want people — customers, community members, social contacts — to do something for us, to work on our behalf, to spread the word, share links, or maybe contribute money, we may need more than gaming dynamics. We need to understand these five things.
1. It’s easier to accomplish big things if we break them into lots of little parts.
2. Psychic rewards are a great motivator.
3. Learn to trust the community.
4. Don’t forget to ask.
5. Remember that joy and passion are contagious.
The End of Us and Them on Slideshare.