You read the same thing everywhere, from Tech Crunch to Internet News. A mere 30 percent of people who buy an iPhone application actually use it the day after it was purchased. And it’s downhill from there. After 20 days fewer than five percent of those who downloaded an application even bother to use it anymore.
Want to know why? You need look no further than the current Mouse Trap application. Like too many apps it’s missing the four most important ingredients: utility, content, stickiness, and a growth plan.
So I’m developing the Mousttrapp App.
The Mousetrapp App has utility.
Like the classic wooden mousetrap, it has an easy to set mechanism, an expanded trigger and a powerful digital kill jaw. So catching mice is not an issue. And because this is a digital trap, you can dispose of your mice germ free with a click of the delete button.
The Mousetrapp App has content.
A great app needs content in addition to utility. With the Mousetrapp App, you’ll find video and fun facts. For example did you know that the scientific name for the house mouse is Mus Musculus, which means little thief? Buy my new Mousetrapp app and you’ll learn even more.
The Mousetrapp App has stickiness.
What? You don’t have mice? Not a problem. The Mousetrapp app includes them. And because it automatically breeds new ones just as fast as real mice, you have a real reason to use it over and over. That’s important with an iPhone app.
The Mousetrapp App has a growth plan.
With the Mousetrapp App you can offer your mice any of the 12 different cheeses that come with the basic $1.99 app. But to keep you interested long term, we plan on adding new cheeses from France, Italy, or Switzerland for just $.99 per country. And later on we’ll expand that selection with a line of Vermont cheddars and maybe a collection of goat cheeses, too.
So there you have it. A better mouse trap. And everything you need to know to build a better iPhone app. Utility. Content. Stickiness. And a growth plan. Go forth and create.
The MouseTrapp App is a trademark of edwardboches.com.