One of the first things I’ve learned about social media is that you have to do it to get it. You can’t develop strategies, create communities, counsel clients or conceive ideas if you don’t do it yourself. You have to try new technologies, experiment with platforms and live in the space if you’re to have any sense of what’s possible.
It helps to blog, be active on Twitter, answer questions on Linked In, build your own Facebook groups and gather communities on Ning. And yes, create at least one Posterous, maybe two. You’ll also want to start a few LiveFyres, and of course join Foursquare, Plancast and Brightkite. While you’re at it, you might as well get familiar with Kachingle, as it could actually offer genuine insights to what kind of content consumers actually value.
If it all gets to be too much you could embrace Ping so you don’t have to update all your different accounts. Then again, maybe not, since your Facebook friends who are probably different from your Twitter followers may not want 15 updates a day or have any interest in the links you share on your Twitter stream.
And finally, you’ve got to get on top of the Wave, for despite some of its shortcomings it has some great capabilities for sharing content and collaborating that you won’t find elsewhere. Except maybe on Ning.
Oh and don’t forget to bookmark everything, using clear, logical tags so you can keep track of all the great stuff you’ve discovered along your social media journey and make it accessible to all those who’ve come to depend on you.
Did I mention I get 400 emails a day? Of course that’s just my business email. I have three other email accounts that I can remember. Plus my Facebook email.
Finally, whatever you do, make sure you reply to all the comments on your blog, which ideally you update regularly.
I can tell you it works for me. I’ve learned so much by embracing all things social that I now know what really matters. I’ve shared it with my clients and I’ll share it with you, too. No matter how many platforms, networks, sites or accounts you have, use the same password.
What about you? How social can you get before you get overwhelmed and crawl into the fetal position?
Photo: Courtesy of helloturkeytoe (great images, check them out.)