It’s less than a week away. Boston’s second annual week long, multi-location, future of marketing event takes over the city starting Monday, September 12. My week looks insane. Besides attending opening night to hear friends Frank Rose, author of Art of Immersion (you should read it) and Rishadt Tobaccowala (his one word bio simply reads Reinventing) here’s what I’ve got going on.
Tap Into Gen-Y
Monday, September 12
Microsoft Nerd Center
I’ve been invited by FutureM’s student group to moderate a live focus group of Gen-Y doers and thinkers, including student body presidents from schools that include Harvard, Boston College and BU along with young professionals now making their mark in Boston’s startup community. Intended for both marketers who want to get better at engaging with this digital savvy generation and young professionals eager to market themselves, we’ll talk about how to connect with Gen-Y using social media and inbound marketing, the basics of personal branding, and Millennial’s perspectives on what does and doesn’t work as far as their generation is concerned. I figure I’ll learn a lot. Want to know more in advance? Check in with organizer Harvey Simmons on Twitter.
Digital Media Convergence: Startups, VC’s and Agencies
Tuesday, September 13
2:00pm — 4:00pm
As advertising becomes more about technology and technology becomes more about social media and connecting people, it makes sense to explore the world from from both sides. BostInnovation has put together a half-day event that brings startups, digital agencies and VCs together to inspire a new kind of collaboration among the three. I’ll be part of a panel on the future of advertising. Comprised of agency leaders and tech-startup CEOs and moderated by the sage Mike Troiano, we’ll talk about the changing digital landscape, how advertisers are (or aren’t) keeping up, and what seems to be effective. More information here.
Start Something: Speed Networking for Innovators and Change-Makers
Tuesday, September 13
40 Broad St.
I’m really excited about our TNGG event where we’re connecting entrepreneurs who have launched and built something with students and recent grads who aspire to start a company, initiate a movement or simply create something new and meaningful. We have a great list of 15 entrepreneurs — Laura Fitton of OneForty, Dianne Hesson of Communispace, Jeff Janer of Springpad, and Jules Pieri of Daily Grommet are but a few — and a format that should be awesome. Speed networking. Startup aspirants get three minutes to share their idea with and hear feedback from five different C-level leaders. I’ll be joining my TNGG friends Alex Pearlman and Christine Peterson as a co-host of the event. It’s invitation only but if you want to come and haven’t been invited contact Christine on Twitter and if there are any slots left (and you have a good idea) we’ll try and get you in or put you on the wait list.
From Neo to Trinity: The Matrix Re-invented
Wednesday, September 14
11:30 am to 1:30 pm
Christian Science Monitor Building
177 Huntington Ave. 24th Floor
I guess you could say I helped bring this one to FutureM. Three rock star women — the inimitable Cindy Gallop, the brilliant Farrah Bostic and Mullen’s own mobile maven Brenna Hanly — are conducting this very cool mobile workshop where attendees actually invent something for the mobile space. If you have ever seen Cindy speak, engaged with one of Farrah’s presentations, or been inspired by Brenna’s energy, you will want to be there.
A description for the event:
It’s time to reboot our understanding and use of mobile as a platform for engaging audiences and customers. WHAT mobile can do and HOW people use it demands a completely new approach to designing digital and social experiences and the abandonment of some of our old habits; WHO uses mobile technology is rapidly changing beyond the early adopters (we’re way past that now!), the tech enthusiasts, the stereotypical young adult male who loves gadgets – forcing us to reappraise who we design these new digital and social experiences for and open up our clients to new prospects and previously underserved customers. In this action-packed, hands-on workshop, we’re going to demonstrate how all the old digital divides melt away with mobile, and engage thought leaders and emerging talent in a ‘status quo hackathon’. Get ready to reimagine brands, products or services -using mobile tech – to reach valuable, underserved audiences and shake up the way you think about mobile.
I had hoped to join a couple of other great ones as a speaker, discussion leader or judge, — including The Future of Cause Marketing 2011 and College Faceoff: Social Media for Social Good — but alas, too many other conflicts.
Should be a great week. Hope to see you there.