Comments on: Five questions every CMO should ask a prospective ad agency http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency Marketing ideas for navigating a consumer driven world Fri, 10 Feb 2012 03:00:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Ad people are messies | NewAdvertising http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-7883 Ad people are messies | NewAdvertising Thu, 30 Jun 2011 00:08:01 +0000 http://edwardboches.com/?p=3231#comment-7883 [...] 2 agency credentials sites using wordpress, that of Mullen and that of MRM Worldwide. Businesses go here for five questions to ask your next agency.   Compulsive hoarding Apartment by Grap via [...] [...] 2 agency credentials sites using wordpress, that of Mullen and that of MRM Worldwide. Businesses go here for five questions to ask your next agency.   Compulsive hoarding Apartment by Grap via [...]

]]> By: Algevis http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-6890 Algevis Thu, 23 Dec 2010 08:48:27 +0000 http://edwardboches.com/?p=3231#comment-6890 A very nice page. I think the effort has passed, we have to thank you:)) Web Tasarımı A very nice page. I think the effort has passed, we have to thank you:)) Web Tasarımı

]]> By: TejDesai http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-6311 TejDesai Sat, 30 Oct 2010 18:31:58 +0000 http://edwardboches.com/?p=3231#comment-6311 Brilliant thought process!!! This is something that keeps coming up where various aspects of this topic are discussed, but i think you have collated and summarised the key points really well!! And therefore it makes me feel this era of advertising is the bet ever ... something none of the generations have experienced so far ... where the very core itself keeps evolving every few days, or rather every minute! :) Though at some level i do feel we as an industry have come a full circle - from being a fully integrated agency model in 90s to everyone moving towards being specialists (creative agency vs media planning agency vs media buying agency) and now again back to real integration with breaking down of those silly walls/boundaries!! Anyways once again, great write up! :) Brilliant thought process!!!

This is something that keeps coming up where various aspects of this topic are discussed, but i think you have collated and summarised the key points really well!! And therefore it makes me feel this era of advertising is the bet ever … something none of the generations have experienced so far … where the very core itself keeps evolving every few days, or rather every minute! :)

Though at some level i do feel we as an industry have come a full circle – from being a fully integrated agency model in 90s to everyone moving towards being specialists (creative agency vs media planning agency vs media buying agency) and now again back to real integration with breaking down of those silly walls/boundaries!!

Anyways once again, great write up! :)

]]> By: John Moore http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-3648 John Moore Sun, 21 Feb 2010 15:17:43 +0000 http://edwardboches.com/?p=3231#comment-3648 Edward -- great piece as always. Love question #1 What is the future of advertising? This should be a must interview question also. I want someone to talk to me about companies like Amazon, Google, Apple and Microsoft and how they are reinventing communication.I want to hear them talk about the transformation of commerce. It is amazing and disappointing as very few senior people can really articulate this and means that they are not curious enough. Edward — great piece as always. Love question #1 What is the future of advertising? This should be a must interview question also. I want someone to talk to me about companies like Amazon, Google, Apple and Microsoft and how they are reinventing communication.I want to hear them talk about the transformation of commerce. It is amazing and disappointing as very few senior people can really articulate this and means that they are not curious enough.

]]> By: Chrisile from Ad Agency http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-3523 Chrisile from Ad Agency Mon, 08 Feb 2010 13:39:50 +0000 http://edwardboches.com/?p=3231#comment-3523 With primary or shared responsibility for areas such as sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, and customer service, CMOs are faced with a diverse range of specialized disciplines in which they are required to be knowledgeable. With primary or shared responsibility for areas such as sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, and customer service, CMOs are faced with a diverse range of specialized disciplines in which they are required to be knowledgeable.

]]> By: Mark Boles http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-3477 Mark Boles Wed, 03 Feb 2010 21:58:44 +0000 http://edwardboches.com/?p=3231#comment-3477 The agency diversity issue is far more complicated than most people realize because it not only has to do with unintentional yet inherent issues with race but even greater is the issue of economics. I wrote a blog about the issue here. http://loafofbreadcontainerofmilk.blogspot.com/2009/10/fundamental-reason-why-ad-agencies-lack.html The agency diversity issue is far more complicated than most people realize because it not only has to do with unintentional yet inherent issues with race but even greater is the issue of economics. I wrote a blog about the issue here.

http://loafofbreadcontainerofmilk.blogspot.com/2009/10/fundamental-reason-why-ad-agencies-lack.html

]]> By: edward boches http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-3476 edward boches Wed, 03 Feb 2010 21:40:58 +0000 http://edwardboches.com/?p=3231#comment-3476 Al: You are absolutely correct in that diversity should be added to the list. And unfortunately you are correct that it is an industry wide issue that some of us are trying to change, though clearly not with enough success yet. In fact, next Monday I make a keynote address in Minneapolis and realized that almost all the examples and people in my presentation (references to industry leaders or creators) are virtually all white men. I am white. My family is not. I am aware (to the degree possible for a white person, limited I admit) of the underlying prejudice that exists everywhere along with the lip service to do something about it that is rarely backed up with action. Thanks for this comment, whether it's really you or not; it has been a vivid reminder of our obligation and responsiblity. Al:
You are absolutely correct in that diversity should be added to the list. And unfortunately you are correct that it is an industry wide issue that some of us are trying to change, though clearly not with enough success yet. In fact, next Monday I make a keynote address in Minneapolis and realized that almost all the examples and people in my presentation (references to industry leaders or creators) are virtually all white men. I am white. My family is not. I am aware (to the degree possible for a white person, limited I admit) of the underlying prejudice that exists everywhere along with the lip service to do something about it that is rarely backed up with action. Thanks for this comment, whether it’s really you or not; it has been a vivid reminder of our obligation and responsiblity.

]]> By: Al sharpton http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-3475 Al sharpton Wed, 03 Feb 2010 21:27:03 +0000 http://edwardboches.com/?p=3231#comment-3475 You left off diversity. But who cares most advertising agencies aren't diverse. You left off diversity. But who cares most advertising agencies aren’t diverse.

]]> By: neil christie http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-3460 neil christie Mon, 01 Feb 2010 22:55:31 +0000 http://edwardboches.com/?p=3231#comment-3460 Mario - good suggestion. I've had a go here: http://bit.ly/98ZhAf Mario – good suggestion. I’ve had a go here:
http://bit.ly/98ZhAf

]]> By: Mike Scheiner http://edwardboches.com/five-questions-every-cmo-should-ask-a-prospective-ad-agency/comment-page-1#comment-3333 Mike Scheiner Mon, 18 Jan 2010 16:02:55 +0000 http://edwardboches.com/?p=3231#comment-3333 Thanks for your Reply Edward. It's definitely a challenge for agencies and unless they're prepared to restructure and reprogram their staff, they will have great difficulty addressing. Thanks for your Reply Edward. It’s definitely a challenge for agencies and unless they’re prepared to restructure and reprogram their staff, they will have great difficulty addressing.

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