Comments on: Final discussion guide for All About Crowdsourcing, a Boston Ad Club Event

By: edward boches

edward boches — Fri, 21 Aug 2009 13:13:48 +0000

Gavin:
That’s a great point. Am finding the same thing in my own life. Have connected with Ben Malbon at BBH Labs, Seth Simonds, Chris Brogan, John Winsor, any many others. Learning new things from all of them. To imagine enlarging your tribe without the technology and approach is impossible. Sure you can meet up at a conference or an award show, but in this new environment, your relationship and sharing develops at a pace that isn’t contrived or forced and that leads to greater things. Thanks for stopping by.

By: Gavin Heaton

Gavin Heaton — Fri, 21 Aug 2009 05:00:00 +0000

When bunch of us got together to create the crowd sourced book, Age of Conversation, we didn’t know what to expect. One of the key benefits was that it created a community – that the authors all wanted to meet and share their experience and stories. So something that started online, really came to life when it crossed over – to the offline world.
.-= Gavin Heaton´s last blog ..A Cup of Chaos #16 – Mandy Moores Red Bull Energy Douche =-.

By: All About Crowdsourcing | Software Testing Blog

All About Crowdsourcing | Software Testing Blog — Thu, 06 Aug 2009 13:52:18 +0000

[...] Last night, I attended a very thought-provoking Ad Club (#adclub) event, “All About Crowdsourcing,” featuring authors Edward Boches and John Winsor. John, VP of Strategy & Innovation at Crispin, Porter & Bogusky, recently wrote a piece in BusinessWeek about what crowdsourcing means for innovation. Edward, Chief Creative Officer/Chief Social Media Officer at Mullen, is a marketing guru and has a very cool blog called creativity_unbound. [...]

By: Matt Johnston

Matt Johnston — Wed, 05 Aug 2009 16:18:53 +0000

Looking forward to tonight’s event! If time permits, I’d love to hear John’s thoughts on the following questions:

* What traits make a category/industry particularly conducive to crowdsourcing?
* Are there any segmentation patterns(paid vs. volunteerism, b2b vs. b2c, remote vs. in-person) that are particularly useful in organizing the world of crowdsourcing as it matures and evolves?
* Why is there so much less dedicated media (sites, mags, events, etc) dedicated to crowdsourcing than there are for things like “the cloud” or “SaaS”? Is that a reflection on the potential impact of these ideas?

Cheers,
Matt J.

By: Mark Harmel

Mark Harmel — Wed, 05 Aug 2009 15:57:55 +0000

I actually like some Crowdsoucing projects. David Pogue’s Crowdsourced Twitter book is a great experiment in participatory writing.

http://bit.ly/BF7ET

From Amazon.com post:
To demonstrate the real-time nature of Twitter during a recent lecture, New York Times “Circuits” columnist David Pogue turned from his PowerPoint presentation to his Twitter page and typed “I need a cure for hiccups….RIGHT NOW! Help?” In less than 15 seconds, feedback poured in: “Simple. Just hold your breath until Windows 7 is released.”

Pogue continued the Twitter exchange with his followers and the book ships this week.
.-= Mark Harmel´s last blog ..feeding frenzy at the flat creek ranch =-.

By: edward boches

edward boches — Wed, 05 Aug 2009 13:33:48 +0000

Amy:
Not sure about the video. John and I are recording with Cramer productions this AM. Will work to make their content available to all.

By: edward boches

edward boches — Wed, 05 Aug 2009 13:31:04 +0000

Joseph:
Good questions. Will add them. Thanks for the ideas.

By: Joseph Rueter

Joseph Rueter — Wed, 05 Aug 2009 06:18:30 +0000

Edward, Solid work on this. Excited to see the follow up posts or the record of the live stream or something of the sort.

I’d like to ask John, if I were there, what his knee jerk answers are to the 3 questions he posed on his most recent blog post “It’s not about the crowd” of August 3rd. It seems reasonable to conclude that some measurable portion of the current perspective toward overcrowding is simply about most people’s negative disposition toward change in general. Agreed.

Regardless, those last questions to my mind seem spot on. You hint on a couple of them in your questions above. Wondering if you’d consider dragging them a bit more forward.

Here they are:
“How do you manage and inspire the crowd”?

“How do you make meaning from all of their input”?

“How do you build brands in such a noisy environment”?

–

Now, I can see it being easy to address these questions with some kind of response like “the context informs the answers to those questions.” That’s where my mind leads me. It’s what I’d respond with. Yet, I’m wondering if the answers can be taken further some how. I don’t know how at this point. Just wondering.

Cheers.

By: Amy Flanagan

Amy Flanagan — Wed, 05 Aug 2009 02:28:10 +0000

This is sure to be a great discussion. (Love how you are crowdsourcing the discussion guide, btw.) I am really not happy that I can not make the event. Will there be a podcast available afterwards?

I am glad you’re asking the “10% good stuff question”. Would love to hear that answer.
.-= Amy Flanagan´s last blog ..I do not look forward to voice activated television. =-.

By: edward boches

edward boches — Wed, 05 Aug 2009 01:51:52 +0000

Mick:
Very familiar with the site. Have used as example of social media in many presentations. Yes, it is but one more way we can source the crowd or our community. Thanks for reminder.