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	<title>Creativity_Unbound</title>
	<link>http://edwardboches.com</link>
	<description>Marketing ideas for navigating a consumer driven world</description>
	<lastBuildDate>Thu, 11 Mar 2010 15:16:57 +0000</lastBuildDate>
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		<title>Now accepting nominations for the Future of Advertising Award</title>
		<description><![CDATA[
			
				
			
		

I know, the last thing advertising needs is another award.  And yes, it&#8217;s a little pompous to think this blog is entitled to award one. But the above visual seems like too much fun to waste.  So on the eve of SXSW, Creativity_Unbound announces its call for entries for the first quarterly “Future of Advertising [...]]]></description>
		<link>http://edwardboches.com/now-accepting-nominations-for-the-future-of-advertising-award</link>
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		<title>My SXSW plans: crowdsourcing, iPad, streaming video</title>
		<description><![CDATA[
			
				
			
		
As ReadWriteWeb reminded us this morning, SXSW will be overwhelming.  Just scrolling through the schedule, even after you filter and refine, leaves you wondering how to clone yourself or otherwise choose among all the options happening at the exact same time.  Granted some of the best learning, interaction and conversation takes place outside the [...]]]></description>
		<link>http://edwardboches.com/sxsw-crowdsourcing-ipad-streaming-video-and-more</link>
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		<title>Content without walls: what comes next</title>
		<description><![CDATA[
			
				
			
		
In an industry that loves buzzwords and handles, this is the new one for 2010: content without walls. It’s a fancy (or succinct) way of saying that your brand needs to live wherever and whenever a consumer wants or needs access to information or entertainment.
After all, our media habits have become increasingly complex. We get [...]]]></description>
		<link>http://edwardboches.com/content-without-walls-what-comes-next</link>
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		<title>Banning employees from social media is insane</title>
		<description><![CDATA[
			
				
			
		
If you believe the numbers, as many as 25—50 percent of all companies still restrict their employees from using social media during the workday. No messing around on Facebook. No connecting with digital friends. And God forbid, no sharing or talking about your employer or company.
These philistines of the business world remain convinced that time [...]]]></description>
		<link>http://edwardboches.com/banning-employees-from-social-media-is-insane</link>
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		<title>Can the iPad bring back print advertising?</title>
		<description><![CDATA[
			
				
			
		
I got my start in this business making print ads.  I loved everything about them: the challenge of the blank page; the possibilities of the two-dimensional plane; the art of combining an image and words to yield an idea greater than the sum of the parts; and the chance to create pictures in a reader&#8217;s [...]]]></description>
		<link>http://edwardboches.com/can-the-ipad-bring-back-print-advertising</link>
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		<title>The future of advertising agencies: learnings from Forrester</title>
		<description><![CDATA[
			
				
			
		

It remains the topic du jour.  We talk about it from every conceivable angle: the future of advertising; the future of advertising agencies; the impact of digital on advertising; the new consumer-control; even the death of MadMen.
But when Forrester talks about it people listen.
A few months ago I participated in Sean Corcoran’s research on where [...]]]></description>
		<link>http://edwardboches.com/the-future-of-advertising-agencies-learnings-from-forrester</link>
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		<title>Creativity: can a new book inspire it?</title>
		<description><![CDATA[
			
				
			
		
The week before last I had the privilege of being an interview subject for a comprehensive study on creativity.  Thomas Vogel, an Emerson College professor currently on sabbatical to research and write a book on the topic, inspired me with questions for well over an hour.  Thomas has a very specific hypothesis and framework for [...]]]></description>
		<link>http://edwardboches.com/creativity-can-a-new-book-inspire-it</link>
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		<title>Tufts brings video to the college application</title>
		<description><![CDATA[
			
				
			
		

I’m not sure what’s more interesting, the fact that the first college to encourage personal videos as part of the application process was Tufts University, a liberal arts college just outside of Boston, or that more than 1000 applicants responded to the optional request.
The former shows just how mainstream content creation has become and the [...]]]></description>
		<link>http://edwardboches.com/tufts-brings-video-to-the-college-application</link>
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		<title>Good customer service deserves a shout out</title>
		<description><![CDATA[
			
				
			
		
OK, the examples I’m about to share do not rival the legendary tales of Rolls Royce. You may have heard the oft repeated tale of the plutocrat whose Phantom develops a transmission problem in the South of France.  He telegraphs Rolls Royce and that evening while he’s sleeping blissfully in his hotel room, the motorcar [...]]]></description>
		<link>http://edwardboches.com/good-customer-service-deserves-a-shout-out</link>
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		<title>Advertising in the age of social media</title>
		<description><![CDATA[
			
				
			
		

In a recent presentation, as a joke, but to make a point about the new power enjoyed by individuals and consumers, I attempted to demonstrate what the Volkswagon of the 1960s would be up against if they were marketing today in the age of social media.
Not only would the agency, the once great Doyle Dane [...]]]></description>
		<link>http://edwardboches.com/advertising-in-the-age-of-social-media</link>
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