For the last couple of months I’ve been working toward launching a new one. It’s called The Next Great Generation. It’s an experiment in everything from crowdsourcing, to personal branding, to the concept of Free as put forth by Chris Anderson.
Crowdsourcing because The Next Great Generation will call on dozens, if not hundreds, of aspiring Gen-Y bloggers and writers for its content. Personal branding because it’s my hope that a lot of these writers will establish reputations, find readers, and use their experience to land their first job or advance to a better one. And Free, because I’m not paying them. At least not yet. The idea is that attention and recognition constitute fair compensation.
So far it’s been way more work than I thought, and it’s barely even up yet. But there seems to be no shortage of interest. The students, writers, professors, marketers and researchers I’ve spoken with consistently respond with enthusiasm and even excitement. So we’ll see what happens.
We go live today. Wish us luck. And don’t be too harsh with your reaction. At least not yet. We’d rather your encouragement, as we have a long way to go. Nevertheless, we do want to hear what you think, and know what you’d like to see. And, of course, if you’re a Millennial, we invite you to join us.
So please visit us at The Next Great Generation. Check out the About page. And feel free to contact us. Also, leave a comment and answer this week’s question. Would you ever pay for a newspapers? And finally, tell your friends, marketing acquaintances, brand managers, and other “grownups” to check us out.
Thanks for stopping by. And while you’re at it, what do you think? Does the world need another blog?