Comments on: Do we still need the gatekeepers? http://edwardboches.com/do-we-still-need-the-gatekeepers Marketing ideas for navigating a consumer driven world Sun, 20 May 2012 17:12:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: 9 Ways Social Media Eliminates Gatekeepers | Michelle Tripp: The BrandForward Blog℠ http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-2056 9 Ways Social Media Eliminates Gatekeepers | Michelle Tripp: The BrandForward Blog℠ Tue, 20 Oct 2009 16:19:37 +0000 http://edwardboches.com/?p=2238#comment-2056 [...] agree with Edward Boches in his recent gatekeeper post that many gatekeepers, such as newspaper and magazine editors, have earned the right to pass [...] [...] agree with Edward Boches in his recent gatekeeper post that many gatekeepers, such as newspaper and magazine editors, have earned the right to pass [...]

]]> By: Planner Reads » Blog Archive » Crashing the Gatekeepers and Finding a Level http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1907 Planner Reads » Blog Archive » Crashing the Gatekeepers and Finding a Level Tue, 06 Oct 2009 22:40:45 +0000 http://edwardboches.com/?p=2238#comment-1907 [...] For the past few days I’ve watched comments roll following my own on Edward Boches’ provocative and dandy post Do we still need the gatekeepers? [...] [...] For the past few days I’ve watched comments roll following my own on Edward Boches’ provocative and dandy post Do we still need the gatekeepers? [...]

]]> By: AdHack Blog – Crashing the Gatekeepers and Finding a Level http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1905 AdHack Blog – Crashing the Gatekeepers and Finding a Level Tue, 06 Oct 2009 15:19:35 +0000 http://edwardboches.com/?p=2238#comment-1905 [...] For the past few days I’ve watched comments roll following my own on Edward Boches’ provocative and dandy post Do we still need the gatekeepers? [...] [...] For the past few days I’ve watched comments roll following my own on Edward Boches’ provocative and dandy post Do we still need the gatekeepers? [...]

]]> By: edward boches http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1858 edward boches Fri, 02 Oct 2009 00:19:29 +0000 http://edwardboches.com/?p=2238#comment-1858 Ah, but we all know how Digg works. You could take your argument further and allow or create reader and consumer ratings of gatekeepers (sort of like Amazon ratings of reviewers) so that the support of a higher ranked gatekeeper carries more weight. Agree that the filtering mechanism is key. But even that is likely to be more representative of the community, rather than the opinion of one individual. There will be an iPhone app to do it any day now. Ah, but we all know how Digg works. You could take your argument further and allow or create reader and consumer ratings of gatekeepers (sort of like Amazon ratings of reviewers) so that the support of a higher ranked gatekeeper carries more weight. Agree that the filtering mechanism is key. But even that is likely to be more representative of the community, rather than the opinion of one individual. There will be an iPhone app to do it any day now.

]]> By: edward boches http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1857 edward boches Fri, 02 Oct 2009 00:17:15 +0000 http://edwardboches.com/?p=2238#comment-1857 Good qualification. I presume editors are like CDs and do the same for writers. In the case of the good ones, they're an asset; in other cases, they're simply obstacles to the democratization of comment and the right of the reader/consumer to decide. Granted we could encounter the impotence of abundance (and there's a lot of crap online, on tv and yes, in advertising) but there are other ways to filter. Watch for the soon to appear digital creative director: someone will write the code that lets a consumer's voice decide. A new form of crowdsourcing. Good qualification. I presume editors are like CDs and do the same for writers. In the case of the good ones, they’re an asset; in other cases, they’re simply obstacles to the democratization of comment and the right of the reader/consumer to decide. Granted we could encounter the impotence of abundance (and there’s a lot of crap online, on tv and yes, in advertising) but there are other ways to filter. Watch for the soon to appear digital creative director: someone will write the code that lets a consumer’s voice decide. A new form of crowdsourcing.

]]> By: edward boches http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1856 edward boches Fri, 02 Oct 2009 00:14:05 +0000 http://edwardboches.com/?p=2238#comment-1856 Those are sort of filters more than gatekeepers, no? Gatekeepers are like the admissions committee that decides whether or not you belong in the club, whether you're allowed, good enough, etc. Question is, are the gatekeepers qualified to be gatekeepers? Some yes. Others, maybe not. Those are sort of filters more than gatekeepers, no? Gatekeepers are like the admissions committee that decides whether or not you belong in the club, whether you’re allowed, good enough, etc. Question is, are the gatekeepers qualified to be gatekeepers? Some yes. Others, maybe not.

]]> By: Mike Morris http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1854 Mike Morris Thu, 01 Oct 2009 22:17:46 +0000 http://edwardboches.com/?p=2238#comment-1854 In my opinion, the value of gatekeepers is as a filtering mechanism. Publishing a letter to the editor is generally a sign that the content is worth reading. As a Twitter comparison, think of an article that was retweeted as opposed to one that was just posted to the public timeline. Which is likely to be more valuable? Another modern incarnation of the gatekeeper could be the +1 system used by digg and some blogs. Theoretically, the more valuable content gets rated higher and is then given more visibility than lower-rated content. Gatekeepers make good content more accessible, and whether we want them or not, they will inevitably evolve in any new medium. In my opinion, the value of gatekeepers is as a filtering mechanism. Publishing a letter to the editor is generally a sign that the content is worth reading. As a Twitter comparison, think of an article that was retweeted as opposed to one that was just posted to the public timeline. Which is likely to be more valuable?

Another modern incarnation of the gatekeeper could be the +1 system used by digg and some blogs. Theoretically, the more valuable content gets rated higher and is then given more visibility than lower-rated content.

Gatekeepers make good content more accessible, and whether we want them or not, they will inevitably evolve in any new medium.

]]> By: The Spaghetti Test: Internships In Social Media | seth simonds http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1850 The Spaghetti Test: Internships In Social Media | seth simonds Thu, 01 Oct 2009 17:04:52 +0000 http://edwardboches.com/?p=2238#comment-1850 [...] tools, connect with experts (be wary of the word “expert” in Twitter profiles), and discuss your ideas in an open forum. Bringing unpaid interns in to “lead your team” is an idea on par with [...] [...] tools, connect with experts (be wary of the word “expert” in Twitter profiles), and discuss your ideas in an open forum. Bringing unpaid interns in to “lead your team” is an idea on par with [...]

]]> By: Paul Schauder http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1848 Paul Schauder Thu, 01 Oct 2009 14:16:48 +0000 http://edwardboches.com/?p=2238#comment-1848 I read a lot of blogs(political, mostly) and the comments often devolve quickly into name calling and flame wars. So, the idea of a moderator/gatekeeper shaping the conversation toward relevance and revelation is undervalued these days. As for creative directors, the ones I've admired are not gatekeepers per se. Not people who simply decide in or out, but people who can provide guidance and insight helping propel ideas forward, inspiring new thoughts while ending digressions. The internet has allowed for the democratization of thought. But then, not all thoughts are created equal. I read a lot of blogs(political, mostly) and the comments often devolve quickly into name calling and flame wars. So, the idea of a moderator/gatekeeper shaping the conversation toward relevance and revelation is undervalued these days.

As for creative directors, the ones I’ve admired are not gatekeepers per se. Not people who simply decide in or out, but people who can provide guidance and insight helping propel ideas forward, inspiring new thoughts while ending digressions.

The internet has allowed for the democratization of thought. But then, not all thoughts are created equal.

]]> By: Stuart Foster http://edwardboches.com/do-we-still-need-the-gatekeepers/comment-page-1#comment-1847 Stuart Foster Thu, 01 Oct 2009 13:32:58 +0000 http://edwardboches.com/?p=2238#comment-1847 Yes. Although the actual persona and visage of the gatekeeper has changed tremendously. Today's gatekeeper is usually automated (as opposed to the editors of years past). Google news, Yahoo news and a variety of other aggregators pull in content and give it back to you in a method approved by you. You can now customize the locks on your gate. Theoretically this should be better? I'm not sold though. .-= Stuart Foster´s last blog ..<a href="http://feedproxy.google.com/~r/TheLostJacket/~3/6mpu40vnMqU/earning-trust-message-expecting" rel="nofollow">Are you Earning Trust in your Message, or Expecting it?</a> =-. Yes. Although the actual persona and visage of the gatekeeper has changed tremendously.

Today’s gatekeeper is usually automated (as opposed to the editors of years past). Google news, Yahoo news and a variety of other aggregators pull in content and give it back to you in a method approved by you.

You can now customize the locks on your gate. Theoretically this should be better? I’m not sold though.
.-= Stuart Foster´s last blog ..Are you Earning Trust in your Message, or Expecting it? =-.

]]>