Comments on: Crowdsourcing is here, but where it will take us? http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us Marketing ideas for navigating a consumer driven world Sun, 20 May 2012 17:12:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Twitted by Mo2oruk http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-8232 Twitted by Mo2oruk Mon, 05 Sep 2011 13:51:08 +0000 http://edwardboches.com/?p=1341#comment-8232 [...] This post was Twitted by Mo2oruk [...] [...] This post was Twitted by Mo2oruk [...]

]]> By: Twitted by buntydas http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-8166 Twitted by buntydas Sat, 20 Aug 2011 12:49:39 +0000 http://edwardboches.com/?p=1341#comment-8166 [...] This post was Twitted by buntydas [...] [...] This post was Twitted by buntydas [...]

]]> By: Kristian Dupont http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-896 Kristian Dupont Thu, 30 Jul 2009 15:53:38 +0000 http://edwardboches.com/?p=1341#comment-896 I think that blogs provide an interesting insight into what happens when "the crowd" is released at a given domain. In this case, it was newspapers and other publications. Yes, it does commoditize creativity to some degree and yes, it does create compelling material simply out of volume. It doesn't destroy the traditional industry but it does force some kind of change. I think that blogs provide an interesting insight into what happens when “the crowd” is released at a given domain. In this case, it was newspapers and other publications.
Yes, it does commoditize creativity to some degree and yes, it does create compelling material simply out of volume. It doesn’t destroy the traditional industry but it does force some kind of change.

]]> By: edward boches http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-890 edward boches Wed, 29 Jul 2009 20:39:09 +0000 http://edwardboches.com/?p=1341#comment-890 Dylan: Agree. Threadbare is the early and often quoted example, and a model that has been replicated. Let the crowd create; let the crowd vote on best; offer the crowd selected product to the crowd. See my reply to Scott, too. Thanks for stopping by. Dylan:
Agree. Threadbare is the early and often quoted example, and a model that has been replicated. Let the crowd create; let the crowd vote on best; offer the crowd selected product to the crowd. See my reply to Scott, too. Thanks for stopping by.

]]> By: edward boches http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-888 edward boches Wed, 29 Jul 2009 20:32:00 +0000 http://edwardboches.com/?p=1341#comment-888 Ross: Really good points. The WHO, as you put it, comes from both sides of the equation: the companies, brands, agencies attempting to create or yield something better through the contribution of the crowd, and the individuals choosing to participate, whether musicians, programmers, copywriters, etc. who hope to gain personally. For many individuals, for example, it's an opportunity for experience, getting one's voice heard, building reputation, making a contribution to a cause/content/community, earning money, or in the case of crowdfunding, gaining access to funding. I think there is a tendency in our business, however, to think it's simply about expanding one's pool of ideas for less. It may be that, but that's a limited application, and also one that can (doesn't always) lead to questionable or unfair practices. Ross:
Really good points. The WHO, as you put it, comes from both sides of the equation: the companies, brands, agencies attempting to create or yield something better through the contribution of the crowd, and the individuals choosing to participate, whether musicians, programmers, copywriters, etc. who hope to gain personally. For many individuals, for example, it’s an opportunity for experience, getting one’s voice heard, building reputation, making a contribution to a cause/content/community, earning money, or in the case of crowdfunding, gaining access to funding. I think there is a tendency in our business, however, to think it’s simply about expanding one’s pool of ideas for less. It may be that, but that’s a limited application, and also one that can (doesn’t always) lead to questionable or unfair practices.

]]> By: Dylan http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-887 Dylan Wed, 29 Jul 2009 20:29:17 +0000 http://edwardboches.com/?p=1341#comment-887 The impact of crowd sourcing is undeniable. Take the t-shirt company Threadless: http://www.threadless.com/submit. Their entire business model was based on crowd sourcing before we even had that term to use. Part of their success is the community filter. As you mentioned in your post, some (or a lot) could turn out to be crap. But not only is the community creating/submitting designs, they are then rating and commenting on each other's designs. Only the best float to the top while the stinkers remain sinkers--for the crowd by the crowd. I'll definitely be participating in this event through Twitter. Looking forward to it! The impact of crowd sourcing is undeniable. Take the t-shirt company Threadless: http://www.threadless.com/submit. Their entire business model was based on crowd sourcing before we even had that term to use. Part of their success is the community filter. As you mentioned in your post, some (or a lot) could turn out to be crap. But not only is the community creating/submitting designs, they are then rating and commenting on each other’s designs. Only the best float to the top while the stinkers remain sinkers–for the crowd by the crowd.

I’ll definitely be participating in this event through Twitter. Looking forward to it!

]]> By: Ross Kimbarovsky http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-885 Ross Kimbarovsky Wed, 29 Jul 2009 19:30:03 +0000 http://edwardboches.com/?p=1341#comment-885 Edward - you've asked an interesting (and fair) point about crowdsourcing - can it do more to create new applications, products and experiences. But I'd encourage you to evaluate the benefits of crowdsourcing not just from the perspective of WHAT is being done (your reference to boring/traditional ways) but also to WHO is doing it. WHO is participating is perhaps more important (or at least equal in importance) than WHAT is being done. History is rich with meaningful innovation coming from unexpected sources - and if crowdsourcing provides opportunities to those who otherwise could not compete in a traditional economy - the new applications, products and creative experiences will naturally flow from this access. The Netflix prize, for example, opened the competition to teams from around the world and allowed anyone to compete, regardless of experience or status. In our own marketplace - http://www.crowdspring.com - nearly 34,000 designers from over 150 countries have access to a level playing field where they compete solely based on their work and not the size of their offices or where they went to school. The All About Crowdsourcing event sounds outstanding - wish I was closer to Boston to attend. I'm looking forward to reading about it. Best, Ross Kimbarovsky co-Founder crowdSPRING .-= Ross Kimbarovsky´s last blog ..<a href="http://blog.crowdspring.com/2009/07/29/twitter-link-roundup-design-entrepreneurship-social-media-and-more-2/" rel="nofollow">Twitter Link Roundup - Design, Entrepreneurship, Social Media And More</a> =-. Edward – you’ve asked an interesting (and fair) point about crowdsourcing – can it do more to create new applications, products and experiences. But I’d encourage you to evaluate the benefits of crowdsourcing not just from the perspective of WHAT is being done (your reference to boring/traditional ways) but also to WHO is doing it. WHO is participating is perhaps more important (or at least equal in importance) than WHAT is being done.

History is rich with meaningful innovation coming from unexpected sources – and if crowdsourcing provides opportunities to those who otherwise could not compete in a traditional economy – the new applications, products and creative experiences will naturally flow from this access.

The Netflix prize, for example, opened the competition to teams from around the world and allowed anyone to compete, regardless of experience or status. In our own marketplace – http://www.crowdspring.com – nearly 34,000 designers from over 150 countries have access to a level playing field where they compete solely based on their work and not the size of their offices or where they went to school.

The All About Crowdsourcing event sounds outstanding – wish I was closer to Boston to attend. I’m looking forward to reading about it.

Best,

Ross Kimbarovsky
co-Founder
crowdSPRING
.-= Ross Kimbarovsky´s last blog ..Twitter Link Roundup – Design, Entrepreneurship, Social Media And More =-.

]]> By: edward boches http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-884 edward boches Wed, 29 Jul 2009 18:43:22 +0000 http://edwardboches.com/?p=1341#comment-884 Jason: Great minds as they say. That's the same link that's in the post. As Scott says, it's not a serious example, but it is a good one. There are lots of music sites that foster co-creation. I noted a couple in my response to Scott. Jason:
Great minds as they say. That’s the same link that’s in the post. As Scott says, it’s not a serious example, but it is a good one. There are lots of music sites that foster co-creation. I noted a couple in my response to Scott.

]]> By: Jason Aiken http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-883 Jason Aiken Wed, 29 Jul 2009 18:39:47 +0000 http://edwardboches.com/?p=1341#comment-883 Hello from 99designs.com Edward... I love this example http://thru-you.com/#/videos/1/ I had seen it ways back but forgotten about it. You raised a lot of questions about crowdsourcing from the ethical to the philosophical to the practical...needless to say it should be a fun discussion...looking forward to it. Cheers, Jason Aiken 99designs.com .-= Jason Aiken´s last blog ..<a href="http://99designs.com/contests/25934" rel="nofollow">New Spa/Salon Concept - Edgy, Trendy, and Full of Creativety.</a> =-. Hello from 99designs.com

Edward…
I love this example http://thru-you.com/#/videos/1/

I had seen it ways back but forgotten about it.

You raised a lot of questions about crowdsourcing from the ethical to the philosophical to the practical…needless to say it should be a fun discussion…looking forward to it.

Cheers,
Jason Aiken
99designs.com
.-= Jason Aiken´s last blog ..New Spa/Salon Concept – Edgy, Trendy, and Full of Creativety. =-.

]]> By: @scottRcrawford http://edwardboches.com/crowdsourcing-is-here-but-where-it-will-take-us/comment-page-1#comment-882 @scottRcrawford Wed, 29 Jul 2009 18:21:07 +0000 http://edwardboches.com/?p=1341#comment-882 Damn. There I go again letting my serious side get in the way of pure lightheartedness. Thanks for the reply and the additional examples. Damn. There I go again letting my serious side get in the way of pure lightheartedness. Thanks for the reply and the additional examples.

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