Comments on: Creativity calls for trust. Trust calls for play. http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play Marketing ideas for navigating a consumer driven world Fri, 10 Feb 2012 03:00:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Creativity: can a new book inspire it? | Creativity_Unbound http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3669 Creativity: can a new book inspire it? | Creativity_Unbound Wed, 24 Feb 2010 02:04:33 +0000 http://edwardboches.com/?p=3190#comment-3669 [...] intelligence; instead it implores us to find our personal passion and a tribe that can foster it.  IDEO CEO Tim Brown shares his insights in Change by Design: How Design Thinking Transforms Organizations and Inspires [...] [...] intelligence; instead it implores us to find our personal passion and a tribe that can foster it.  IDEO CEO Tim Brown shares his insights in Change by Design: How Design Thinking Transforms Organizations and Inspires [...]

]]> By: edward boches http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3247 edward boches Mon, 11 Jan 2010 18:01:18 +0000 http://edwardboches.com/?p=3190#comment-3247 For years I've observed a core creative team resist brainstorming with anyone else. The common refrain was, "let us go away and figure it out." Figure what out? An ad? A message? A tagline? Then they would let everyone else know what they were thinking. The flaw with this, of course, is that today, creative solutions call for so much more than a message and could come from anywhere. But that old model was adhered to because that team, was only comfortable with each other. It was intimidating to share what might be shitty ideas with others or to encounter resistance and rejection from people you weren't used to. It's hard getting people to take chances and share crazy ideas with each other unless that level of familiarity and ease is there. Thanks all for the comments and especially the references to other sources and links. For years I’ve observed a core creative team resist brainstorming with anyone else. The common refrain was, “let us go away and figure it out.” Figure what out? An ad? A message? A tagline? Then they would let everyone else know what they were thinking. The flaw with this, of course, is that today, creative solutions call for so much more than a message and could come from anywhere. But that old model was adhered to because that team, was only comfortable with each other. It was intimidating to share what might be shitty ideas with others or to encounter resistance and rejection from people you weren’t used to. It’s hard getting people to take chances and share crazy ideas with each other unless that level of familiarity and ease is there. Thanks all for the comments and especially the references to other sources and links.

]]> By: Danny Jackson http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3246 Danny Jackson Mon, 11 Jan 2010 17:54:50 +0000 http://edwardboches.com/?p=3190#comment-3246 Amen. Great post and so true. At the digital agency I work at we make it a common practice to take time out for foosball. It really does help the team relax and get to know each other on a more comfortable level. The relationships built around the foosball table are huge when it comes to being comfortable enough to speak up during brainstorms. Brainstorms are so much more effective, and fun, when you feel like you're amongst your friends. Amen. Great post and so true.

At the digital agency I work at we make it a common practice to take time out for foosball. It really does help the team relax and get to know each other on a more comfortable level. The relationships built around the foosball table are huge when it comes to being comfortable enough to speak up during brainstorms. Brainstorms are so much more effective, and fun, when you feel like you’re amongst your friends.

]]> By: Jackie Adkins http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3234 Jackie Adkins Fri, 08 Jan 2010 20:42:29 +0000 http://edwardboches.com/?p=3190#comment-3234 I'd add that all work and no "play" really just creates machines. For me when you get too caught up in the same tasks, especially boring, repetitive ones, it's much harder to break out of that structure and get in a creative mindset. Couldn't agree more on the trust issue though. Nothing can hamper creativity like the fear of being rejected that comes when you're not comfortable with your project partners. Great stuff, Edward. .-= Jackie Adkins´s last blog ..<a href="http://www.jackieadkins.com/2010/01/08/analogous-review/" rel="nofollow">Top Analogous Friday Moments, Ever!</a> =-. I’d add that all work and no “play” really just creates machines. For me when you get too caught up in the same tasks, especially boring, repetitive ones, it’s much harder to break out of that structure and get in a creative mindset.

Couldn’t agree more on the trust issue though. Nothing can hamper creativity like the fear of being rejected that comes when you’re not comfortable with your project partners.

Great stuff, Edward.
.-= Jackie Adkins´s last blog ..Top Analogous Friday Moments, Ever! =-.

]]> By: Jackson Wightman http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3231 Jackson Wightman Fri, 08 Jan 2010 14:28:41 +0000 http://edwardboches.com/?p=3190#comment-3231 Edward, Thanks. Could not agree more re play. I believe it is hyper important for innovation in almost any industry. It is a travesty that many of us are told (tacitly or overtly) to avoid "playing" at work. Ridiculous... You might enjoy this post from Deirdre Brekenridge on the need for checklists (she references Gawande also) http://www.deirdrebreakenridge.com/2010/01/pr-2-0-checklist/. I think her pt re the need for a checklist is very valid for PR/marketing pros. Just thought I'd share Edward,

Thanks. Could not agree more re play. I believe it is hyper important for innovation in almost any industry. It is a travesty that many of us are told (tacitly or overtly) to avoid “playing” at work. Ridiculous…

You might enjoy this post from Deirdre Brekenridge on the need for checklists (she references Gawande also) http://www.deirdrebreakenridge.com/2010/01/pr-2-0-checklist/. I think her pt re the need for a checklist is very valid for PR/marketing pros. Just thought I’d share

]]> By: Rich Nadworny http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3230 Rich Nadworny Fri, 08 Jan 2010 13:46:55 +0000 http://edwardboches.com/?p=3190#comment-3230 Edward, nice post. Why Play and Making Money became enemies, I'll never know. Teams are hard. I've always wondered why corporations and agencies spend vast amounts of money on new biz consultants, presentation consultants and coaches instead of training everyone with Improvisation Consultants. Think about it. The things you outlined for new people to work together require people to be open, to go with the flow, and say "Yes." I can't think of better training for creativity and collaboration. Edward, nice post. Why Play and Making Money became enemies, I’ll never know.

Teams are hard. I’ve always wondered why corporations and agencies spend vast amounts of money on new biz consultants, presentation consultants and coaches instead of training everyone with Improvisation Consultants.

Think about it. The things you outlined for new people to work together require people to be open, to go with the flow, and say “Yes.” I can’t think of better training for creativity and collaboration.

]]> By: Arafat Kazi http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3222 Arafat Kazi Fri, 08 Jan 2010 05:26:53 +0000 http://edwardboches.com/?p=3190#comment-3222 AHHHH happy days! I was lucky enough to be one of the first employees for a radio station. Back when it was the a team of about a dozen people, we used to have remote controlled car races in the office. There was a lot of crazy stuff done back in those days, most of which I shouldn't say because they involve either drugs or nudity. Some of the most productive days of my life. I used to love going to work so much that I didn't mind climbing 12 floors on foot at 5 AM. AHHHH happy days! I was lucky enough to be one of the first employees for a radio station. Back when it was the a team of about a dozen people, we used to have remote controlled car races in the office. There was a lot of crazy stuff done back in those days, most of which I shouldn’t say because they involve either drugs or nudity. Some of the most productive days of my life. I used to love going to work so much that I didn’t mind climbing 12 floors on foot at 5 AM.

]]> By: Mark Harmel http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3221 Mark Harmel Fri, 08 Jan 2010 04:22:39 +0000 http://edwardboches.com/?p=3190#comment-3221 I forget that Synectics was located in Boston. Perhaps the un-official version I learned was better. I recall that I looked into attending a Creative Problem Solving Masters program in SUNY Buffalo and was disappointed by that as well. .-= Mark Harmel´s last blog ..<a href="http://www.harmelphoto.com/blog/healthcare/talk-diabetes-knol/" rel="nofollow">why all this talk about diabetes & what’s a knol?</a> =-. I forget that Synectics was located in Boston. Perhaps the un-official version I learned was better. I recall that I looked into attending a Creative Problem Solving Masters program in SUNY Buffalo and was disappointed by that as well.
.-= Mark Harmel´s last blog ..why all this talk about diabetes & what’s a knol? =-.

]]> By: Jeff Shatuck http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3220 Jeff Shatuck Fri, 08 Jan 2010 04:09:36 +0000 http://edwardboches.com/?p=3190#comment-3220 Just realized I didn't post the second quote correctly! Argh! It should have been: ‘The compulsion to take ourselves seriously is in inverse proportion to our creative capacity. When the creative flow dries up, all we have left is our importance.’ .-= Jeff Shatuck´s last blog ..<a href="http://www.cerebellumblues.com/blog/2010/1/5/for-love-or-money-part-2-of-4-college-and-la.html" rel="nofollow">For love or money (part 2 of 4): College and L.A.</a> =-. Just realized I didn’t post the second quote correctly! Argh! It should have been:

‘The compulsion to take ourselves seriously is in inverse proportion to our creative capacity. When the creative flow dries up, all we have left is our importance.’
.-= Jeff Shatuck´s last blog ..For love or money (part 2 of 4): College and L.A. =-.

]]> By: edward boches http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play/comment-page-1#comment-3219 edward boches Fri, 08 Jan 2010 02:56:01 +0000 http://edwardboches.com/?p=3190#comment-3219 Must confess I haven't read him but will very soon. Both those quotes are great; the second one is frightening. Must confess I haven’t read him but will very soon. Both those quotes are great; the second one is frightening.

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