Comments on: Creativity and social media

By: Spotlight Ideas » 70 Top Articles on Creativity in Marketing, Business and Design

Sun, 04 Sep 2011 18:13:13 +0000

[...] Creativity and social media – Edward Boches – ’09 [...]

By: Help Desk Management

Help Desk Management — Fri, 18 Jun 2010 07:25:30 +0000

Creativity is generally thought of as self-expression; but if you unravel the process a bit, you’ll find something much deeper and more profoundly transformational at its core. The true creative process is born of a deep inner yearning to be used in a way you, yourself, find resonant with the good, the true and the beautiful. It’s often felt as a strong pull you simply cannot ignore… a compelling magnetism that draws you deeper toward the realization of your inborn potential. It’s something we all long to experience because we instinctively know it makes us feel alive and connected to something greater than ourselves. Without it, the world seems mundane, ordinary and tedious.
.-= Help Desk Management´s last blog ..Importance Of Help Desk Outsourcing And A Thing To Consider =-.

By: Debbie Lattuga

Debbie Lattuga — Sat, 24 Apr 2010 20:28:16 +0000

I think that creativity is the approach you need to take with social media. It’s and evolving media, and what worked last year may not work this year. So you’ve got to be flexible and change.

Gary Vaynerchuk speaks about ‘Twitter’ in his book “Crush It”. For the last 2 years, he devoted a lot of his time to Twitter, but feels Facebook is the up and comer. All because of the deeper relationships that can be cultivated.
.-= Debbie Lattuga´s last blog ..Make a Collage Vision Board =-.

By: Bruce DeBoer

Bruce DeBoer — Tue, 27 Oct 2009 00:32:26 +0000

That means a lot coming from you Edward. Thank you. I think one point that is often missed is that opinion leaders express their opinions for selfish reasons first. They may like the brand, they may love their community, but if they send brilliance into their network, it makes them look equally as brilliant. .-= Bruce DeBoer´s last blog ..Can I Get a Witness? =-.

By: edward boches

edward boches — Tue, 27 Oct 2009 00:13:42 +0000

Bruce:

Good stuff, lots of quotable comments. My faves:
“If we lose the opportunity to inspire individuals to speak our message and ignite their community, someone else will.”

“Excite opinion leaders with greatness so they add your value to theirs.”

Thanks

By: Can one Beancast episode solve marketing's many dilemmas | Creativity_Unbound

Mon, 26 Oct 2009 22:12:42 +0000

[...] Social media is being embraced by consumers and forward-thinking brands because of its potential to inspire word-of-mouth (consumer-to-consumer marketing), which is far more effective (though perhaps not yet as scalable) than direct. [...]

By: Bruce DeBoer

Bruce DeBoer — Sun, 25 Oct 2009 23:04:03 +0000

If asked how social media will change creativity, my auto-response is nearly identical to @bogusky so I’ll change the question thus permitting my more typical long form answer: “How is creativity going to be applied with the emergence of social media.”

Please forgive me if this sounds remedial but I’m a photographer not a marketing guy. Additionally, I hope this isn’t simply a restatement of what everyone else said, but I think the strongest response to the new-ish media landscape is to inspire communities with our own creativity and invite them to participate any way you can. To do this we’ll need to broaden our thinking about where we find our own creativity and who we let participate.

The goal – as I see it – is to present our creativity in such a compelling way as to inspire individuals to engage their network. This sounds similar to “old school” approaches because it is, albeit with a tweak here or there.

My new mantra is “message follows motivation”. I think the difference is in the bandwidth with which communities are able to broadcast their response. If we lose the opportunity to inspire individuals to speak our message and ignite their community, someone else will.

Furthermore, I think it’s important to understand that the creative pie is getting larger while simultaneously being divided into smaller slices. The orchestra has added more players but at the same time the orchestra leader is more important than ever.

I believe over a relatively short time the newness will feel familiar. Excite opinion leaders with greatness so they add your value to theirs. The biggest challenge is to learn the new channels.
.-= Bruce DeBoer´s last blog ..Create Intangible Satisfaction – Rory Sutherland =-.

By: Len Kendall

Len Kendall — Sun, 25 Oct 2009 00:27:28 +0000

I don’t know what creative expression does for other people but for me personally…

Creativity is evident to me (past and present) when I am put into a mindset of wishing either I had created “it” first, or having the mental and physical capability to do so at all.
.-= Len Kendall´s last blog ..Social Media Savvy is a Cheap Commodity =-.

By: edward boches

edward boches — Sat, 24 Oct 2009 18:59:18 +0000

I think it’s also possible that the speed and multiple inputs can inspire instant ideas and certainly fresh ways of looking at things, so that creativity (figuring out what’s possible now) needn’t been limited to cut and paste. More input doesn’t always mean more ideas, but in many cases it can lead to them.

By: edward boches

edward boches — Sat, 24 Oct 2009 18:56:42 +0000

That’s why I said Ben is “one of smartest folks I’ve met out here.” We, in our business, have a narrow definition of what is creative. Art and copy. A lot of us — Big Spaceship’s Michael Lebowitz, CP&B’s Alex Bogusky, me — are big believers that everyone is and should (or could) be creative. Certainly everyone in our business should be. If creativity is problem solving, and social media, networks, conversation, technology are the new canvas, then ideally we’ll see new expressions.