We can talk forever about how we need to change up the creative team, how it’s no longer about a writer and art director, how you need to combine tech and pr and media into one team, how TV and even websites don’t matter anymore, how all content needs to be distributed, how it’s the experience that matters, how creating something that involves and engages is far more compelling then a message. Or we can dispel all the talk and just watch this video showcasing an idea to launch Discovery Channel’s upcoming season of Most Evil. It was created by Hallvard Fjeldbraaten & Morten Halvorsen, students at Westerdals School of Communication in Norway. Sure we can question the subject and the product being advertised, but if this doesn’t get you excited about the new possibilities, nothing will. And if you’re not already thinking like this, you better start.
What are your thoughts? Good example? Irresponsible? There’s already discussion on Twitter. In fact the highly regarded creative director and author Ernie Schenk questions whether it enters the space he calls the “no fly zone.” Let us know what you think.