I usually don’t promote work that we do at Mullen, but I thought it OK to make an exception today since our new effort for Timberland Pro represents a lot of what I’ve been talking about recently.
This week we launched a simple site for the boot. It demos the product in a fun yet informative way. It practices a little bit of crowdsourcing in an effort to coax future content out of our fans and allow them a voice in a brand that they care about. And most importantly it actually helps folks find jobs. We partnered with careerbuilder.com to create an easy online tool that connects blue collar workers in construction, contracting and skilled labor with local jobs. Not a bad idea in a month where the latest government numbers show that unemployment has reached its highest rate in 26 years.
Content, community, crowdsourcing. All working together. What do you think? Anything else we should have done?