Brandbowl is back with new features

Brandbowl is back with more features than ever

It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was still like “huh?” A few of […]


Has Twitter caused journalism to turn narcissistic?

Not all journalists on Twitter post narcissistic, self-serving content.

The very fine Boston Globe columnist Joan Vennochi recently condemned Twitter content, particularly the postings of the many journalists now using the platform, as “depressingly self-centered.” Journalism used to be about looking out your window on the world and telling people what you saw and then getting out on the street as fast as possible […]


Panels don’t have to suck

Screen Shot 2011-09-15 at 7.24.47 PM

The participants like to hear themselves talk instead of giving the audience real value.  The moderator fails to prepare as much as he should. The audience gets more interesting content on their iPhones and the Twitter stream than they do from the panelists.  I don’t know about you, but that’s pretty often the case when […]